2025 Shortlist

Future Forward: Human Potential in the Gen AI Era
Brand: BCG
Entered by: The Wall Street Journal

Diriyah Company xTIME2030 Cities
Brand: Diriyah Company
Entered by: TIME

Advancing Net Positive Agenda
Brand: Fujitsu
Entered by: Economist Impact

Unlock Your Potential: Invest in Ireland
Brand: IDA Ireland
Entered by: Reuters
Credits: One Core, Untold Fable

Talent Unearthed
Brand: De Beers Group
Entered by: Fortune Brand Studio

Voices of Vision
Brand: The Emirates
Entered by: BBC StoryWorks

Ending HIV: The Road to 2030
Brand: Gilead
Entered by: POLITICO
Credits: Toast Productions

UK DBT: Great Trade & Investment
Brand: UK Department for Business and Trade
Entered by: CNN Create Brand Studio
Credits: OMD

Rethinking Through the Noise
Brand: Lombard Odier
Entered by: Lombard Odier
Credits: VML (WPP)

Growth at a Crossroads
Brand: Swift
Entered by: Economist Impact
Credits: Ptarmigan Media, Ltd

UBS x Bloomberg Media: Craft Matters
Brand: UBS
Entered by: Bloomberg Media
Credits: Publicis ULABS (Spark Foundry, Publicis Media)

Crafting Capital
Brand: UBS
Entered by: The Wall Street Journal
Credits: Publicis ULABS (Spark Foundry, Publicis Media)

Visa Level Up Your Game – Olympic and Paralympic Games Paris 2024
Brand: Visa
Entered by: Visa
Credits: Starcom

PGIM Outfront
Brand: PGIM
Entered by: Reuters
Credits: UM

Banking is Our Craft
Brand: UBS
Entered by: Publicis ULABS
Credits: Publicis ULABS (Spark Foundry, Publicis, Digitas), Prophet

UBS x New York Times: Craft Matters
Brand: UBS
Entered by: T Brand Studio, New York Times Advertising
Credits: Publicis ULABS (Spark Foundry, Publicis Media)

Market Rhythms
Brand: UBS
Entered by: Publicis ULABS
Credits: Bloomberg, Publicis ULABS (Spark Foundry, Publicis, Digitas)

Animated Thinking: Engaging C-Suites beyond the boardroom
Brand: BOX
Entered by: Financial Times

Advancing Net Positive Agenda 
Brand: Fujitsu
Entered by: Economist Impact

Samsung: Open Always Wins      
Brand:
Samsung Galaxy
Entered by: Starcom Worldwide
Credits: Warner Bros. Discovery, TikTok, Snap, Meta, Google, X, Marcel, BBH, UEG

NORTHERN DATA GROUP
Brand: TIME X Northern Data Group
Entered by: TIME

 

Summer to Remember 
Brand: Deutsche Telekom
Entered by: Mindshare
Credits: Emetriq GmbH, Publicis Sapient

The Exponential Era  
Brand:
Nokia
Entered by: Wavemaker
Credits: Bloomberg, Cube Studio, Active Theory, Ogilvy

Samsung S24: The World’s Biggest Livestream  Launch    
Brand:
Samsung Galaxy S24
Entered by: Starcom Worldwide
Credits: TikTok, Teads, X, Youtube, Instagram

Phishing for the C-Suite: How “Trust No One” engaged everyone
Brand: Zscaler
Entered by: Financial Times

The Open Assignment
Brand:
Destination Canada
Entered by: National Geographic/The Walt Disney Company
Credits: Initiative Canada

Colours of Turkiye
Brand: Turkiye Tourism
Entered by: BBC StoryWorks EMEA
Credits: Türkiye Tourism

Keep in Time
Brand: VistaJet
Entered by: VistaJet
Credits: Wonderhatch, The House of Poppins

Stay in the Moment
Brand:
JW Marriott
Entered by: Economist Impact
Credits: Digitas UK, Iris and Light

Origins: Turkiye Tourism
Brand: Turkiye Tourism
Entered by: CNN Create Brand Studio

Linked by Love
Brand:
Cartier
Entered by: The New York Times

TIME X New Murabba
Brand: New Murabba
Entered by: TIME

Banking is Our Craft
Brand: UBS
Entered by: Publicis ULABS
Credits: Publicis ULABS (Spark Foundry, Publicis, Digitas), Prophet

Talent Unearthed
Brand:
De Beers Group
Entered by: Fortune Brand Studio

Sea Beyond: Blue Future
Brand: Prada
Entered by: National Geographic/The Walt Disney Company

Keep in Time
Brand: VistaJet
Entered by: VistaJet
Credits: Wonderhatch, The House of Poppins

Specialist Categories

Scotland for the Head, Heart and Spirit
Brand: Brand Scotland
Entered by: BBC StoryWorks EMEA
Credits: Carat UK

Talent Unearthed
Brand: De Beers Group
Entered by: Fortune Brand Studio

The Sustainability Atlas
Brand: Infosys
Entered by: Economist Impact

Uber X Netflix Squid Game 2
Brand: Netflix
Entered by: Uber Advertising
Credits: Uber Advertising, Netflix & Subtropic Studios

Crafting Capital
Brand: UBS
Entered by: The Wall Street Journal
Credits: Publicis ULABS (Spark Foundry, Publicis Media)

Picture of Health
Brand: Bupa UK
Entered by: National Geographic

EY.ai Face of the Future Campaign with Quartz
Brand: EY
Entered by: EYGS LLP
Credits: Quartz, EssenceMediacom

This is Not a Beauty Podcast
Brand: L’Oreal Group
Entered by: T Brand Studio, New York Times Advertising

PwC & TED: Intelligence Unbound
Brand: PwC
Entered by: TED
Credits: Culture 3

Drive Sustainable Progress
Brand: Bayer
Entered by: POLITICO

A Sea of Change
Brand: Mercator Ocean (Copernicus)
Entered by: BBC StoryWorks
Credits: Design & Data

Welcome to the West Midlands
Brand: West Midlands Growth Company
Entered by: BBC StoryWorks

Searching for Better: The Energy Transition Told by the People Powering It
Brand: Equinor
Entered by: Financial Times

Brands That Won Big on TikTok
Brand: TikTok
Entered by: Forbes

Better Water, Better Business   
Brand: Ecolab
Entered by: Reuters
Credits: Reuters Plus, Essence MediaCom

Ending the Epidemic
Brand: ViiV Healthcare
Entered by: Publicis Media – Platform GSK
Credits: CNN, Publicis Media Content, Publicis Media

She is Priceless
Brand:
Mastercard
Entered by: Weber Shandwick

Resilience from the Ground Up
Brand: Zurich Insurance
Entered by: Economist Impact
Credits: Universal McCann

Forbes 30/50 Summit
Brand: Forbes
Entered by: Forbes

Navigating a world in transition
Brand:
Zurich Insurance
Entered by: Economist Impact
Credits: Universal McCann

Creating a New Energy Policy Conversation
Brand: Iberdrola
Entered by: Headland Consultancy
Credits: Financial Times

Your Content. Perfectly Placed
Brand:
Dianomi
Entered by: Dianomi

Handelsblatt AI Trend Report
Brand: Infosys
Entered by: Wongdoody

Media Impact Model: From Efficiency to Effectiveness  
Brand: Mediasense
Entered by: Mediasense

FT Money Machine
Brand: Infosys
Entered by: Wongdoody

The Sustainability Atlas
Brand: Infosys
Entered by: Infosys