WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency
“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%. The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”
WINNER: Bring the e-tron to the digital airwaves
Brand: Audi e-tron
Entered by: PHD Germany
Credits: iTunes, Podigee, Spotify, Soundcloud, Youtube, Deezer, Viertausendhertz
“This campaign showed some great insight around the power of podcasts. There was a clear business challenge and they told a great story of the development of the strategy, the implementation and results – and the business results were fantastic!”
WINNER: The Power of Entrepreneurial Thinking
Brand: Credit Suisse
Entered by: Bloomberg Media Group
Credits: Havas International, Ipsos MORI
“This was a well-considered partnership. The content was audience behaviour led, digging down into the science of the entrepreneur and offers the audience real value. The results speak for themselves!”
Highly commended: Selling a phone with hidden powers
Brand: Samsung Galaxy Note9
Entered by: Starcom
Credits: Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GA
“This campaign benefitted from an intelligent strategy that highlighted a clear USP, creating exclusivity and virility in a beautifully crafted way”
WINNER: The Cost of Silence
Brand: Amgen JAPAC
Entered by: The Economist Group
“In a very tough sector, this campaign delivered its message to the right audience, going above and beyond what you would normally expect.”
WINNER: Global Treasury Leaders Programme
Brand: Deutsche Bank
Entered by: EI Advisory
Credits: The Economist Group
“This campaign has created long-term value, building a genuine community around specialist issues. It demonstrated clever targeting, was led by highly focused information and content and delivered great business results.”
WINNER: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy
“This campaign needed to resolve a tough challenge – it was a well-presented entry, demonstrating a great, insight-led strategy and delivering superb business results.”
WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency
“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%. The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”
Highly commended: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy
“This campaign created a turn-around for the brand, with multi-level touchpoints and bespoke strategies for different need-states.”
WINNER: Reimagine the Game
Brand: Siemens
Entered by: The Economist Group
Credits: Signal Noise, TVC Group
“We loved the data-led story-telling. This campaign had had its root and original idea and created engaging content.”
WINNER: Incredible India
Brand: Incredible India
Entered by: CNBC Catalyst
“This campaign benefitted from compelling content and new formats, leveraging CNBC’s premium traveller research insights to identify new opportunities – it also delivered strong results.”