Interview with Christine von Hörde, International Media Management, Audi
January 30, 2020
Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...
Interview with Joshua Krichefski, CEO, MediaCom
January 27, 2020
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...
60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips
January 10, 2020
Awards, Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
December 12, 2019
Awards, Interview
Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...