About

Infosys is a global leader in next-generation digital services and consulting, enabling clients in over 56 countries to navigate digital transformation through AI, cloud, and agile technologies.

Infosys tackles challenges such as legacy system modernization, supply chain complexity, and operational inefficiencies. It also addresses workforce transformation, ethical AI adoption, and sustainability.

It is recognized globally for its leadership and implementation of technologies like Cloud, AI and automation, ERP, CRM, etc.

Supporting international content-driven campaigns

In our collaboration with Handelsblatt, a respected German financial publication, we created the first-ever AI-powered trend report. This innovative resource delivers continuously updated insights and autonomously adapts to user behavior, helping business leaders like CEOs and CMOs stay informed in real-time.

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The challenge was to transform traditional static reports, typically offered in PDF format, into an intelligent, dynamic experience that could engage a global, executive audience.

The solution integrates AI to personalize content, filtering it based on user preferences such as topic, timing, and language, while features like text-to-speech enhance accessibility. This approach ensures that content is not only relevant but also more efficient, allowing users to access the information they need in the most effective way possible.

By combining AI, UX, and content strategy, we’ve built a solution that’s adaptable, scalable, and future-ready and continues to grow with its users’ needs.

Results

The AI-powered trend report has redefined how business leaders consume market insights. Designed for time-pressed executives like CEOs and CMOs, the platform’s intelligent features – such as behavior-driven customization, text-to-speech, and adaptive content filtering – have significantly improved engagement and usability.

“Reports have been a tool of our choice for more than a decade. Thanks to the cooperation with Infosys and the use of AI, we can quickly provide users with the information they are looking for,” Dr Jan Kleibrink, Managing Director, Handelsblatt Research Institute.

Since its launch, Handelsblatt has reported increased time spent on platform and higher content interaction rates. By moving away from static reports to a dynamic experience, they’ve seen improved reader retention and repeat usage.

More Information

Handlesblatt
Infosys | AI Trends Report
Handelsblatt | AI Trends Report
Infosys | WongDoody