Reuters: Reuters NEXT

Challenge

The world’s most consequential decisions are being made in conditions of profound uncertainty. Geopolitical realignment, AI-driven disruption, energy transition, and economic volatility are reshaping institutions and societies –simultaneously, and at speed. Yet the forums where leaders can engage these forces with the rigour and independence they demand are few and hard to access.

Reuters NEXT exists to close that gap. The challenge it addresses is one of convening, accessibility and credibility. In an era saturated with noise and fragmented information, the world’s policymakers need a space where dialogue with industry leaders is anchored in unbiased moderation and broadcast at scale.

Brand:

Entered by:

Strategic Solution

Reuters – with its 175-year legacy of trusted global journalism and a newsroom operating across every major market – is uniquely positioned to create that space. Reuters NEXT brings together heads of state, CEOs, financiers, technologists, and civil society not merely to share perspectives, but to interrogate them: to question the assumptions shaping strategy, and define what comes next.

The 2025 New York summit demonstrated the full scale of that ambition. Led by Reuters Editor-in-Chief Alessandra Galloni, the event convened global asset allocators, international banking leaders, and policymakers in dialogue that set the news agenda — with reach amplified across BBC, CNN, Forbes, NBC, Al Jazeera, and 40+ attending media outlets.

In 2025, Reuters NEXT New York sharpened its focus on the continent’s defining moment: turning strategy into delivery across defence, energy sovereignty, AI governance, and industrial renewal. The two-day summit established itself as a vital forum where the architects of tomorrow’s economy debate and define the future.

The Banking & Finance programme addressed the challenges shaping institutional strategy for 2026: investment forecasting amid macro uncertainty, AI integration in banking operations, US consumer resilience, and blockchain-driven disruption. The summit featured global asset allocators, international banking leaders, and policymakers in rigorous dialogue spanning finance and technology sectors.

The strategic approach integrated high-impact touchpoints across four formats: mainstage panel discussions with C-suite executives from BNY, Barclays, Citizens Bank, Citadel, Morgan Stanley, and JPMorgan; executive circles for asset allocators and AI regulators; invitation-only workshops in collaboration with RADA, CFA Institute, and Reuters Breakingviews; and themed networking dinners addressing supply chain uncertainty and AI workplace transformation.

Distribution amplified reach through livestreaming, social media activation, and integrated press coverage across global broadcasters and publishers.

Content Solution

Reuters NEXT is built on a foundational creative premise: that the most powerful branded content is not created for an audience – it is created with them, inside the conversations that already matter to them.

At its core is a newsroom-led content model. Programme themes, speaker selection, and session framing are developed in close collaboration with Reuters journalists, informed by real-time global reporting across 195 countries. This ensures every session is grounded in relevance, accuracy, and editorial independence – allowing sponsors to stand alongside conversations that are already shaping markets, policy, and corporate decision-making, rather than constructing parallel branded narratives that audiences discount.

The creative architecture blends scale with intimacy across three distinct formats. On the World Stage, C-suite leaders, policymakers, and industry innovators engage in high-impact interviews and panel discussions that generate real news – with clips, headlines, and insights distributed globally within minutes. This is not event content repurposed as journalism; it is journalism staged as a live event.

Beyond the stage, Reuters NEXT creates curated, high-value private environments designed for depth over visibility. Chatham House-rule roundtables, executive workshops, and invitation-only leadership circles across asset allocation, financial services, and AI governance enable candid dialogue and peer exchange that conventional branded events rarely achieve. In 2025, these sessions were developed in partnership with RADA (on leadership communication), CFA Institute (on investment strategy), and Reuters Breakingviews (on economic analysis), adding institutional credibility to every conversation.

The Newsmakers series extended the platform year-round, bringing Reuters NEXT’s editorial rigour to on-demand interview content featuring figures including former US Treasury Secretary Janet Yellen, World Bank President Ajay Banga, and NATO Secretary-General Jens Stoltenberg –turning the event brand into an always-on thought leadership destination.

The result is a content experience that serves two audiences simultaneously: the 700 senior leaders in the room, who gain peer access and genuine intellectual exchange; and the millions reached via global broadcast, who receive authoritative insight from the world’s most trusted news organisation. Reuters NEXT does not position sponsors within branded content. It positions them within consequential journalism.

Media/Content Amplification Solution

The amplification strategy for Reuters NEXT was designed to transform high-value, in-room conversations into sustained global influence – leveraging Reuters’ unique position as both a world-class content creator and its most trusted news distributor.

At the centre of this approach was Reuters.com, where a dedicated live hub and continuous news coverage captured key moments, headlines, and insights as they emerged. Discussions taking place on stage were rapidly translated into authoritative journalism, extending their reach far beyond the physical audience within minutes.

Livestreaming played a critical role in scaling access. Key sessions were broadcast in real time across Reuters digital platforms and social channels including LinkedIn and X, as well as directly to LSEG’s Workspace terminal – reaching financial professionals in institutions worldwide. Critically, Reuters’ 750+ TV broadcast clients in 115 countries received a live feed, ensuring market-moving moments reached professional audiences across every major region simultaneously.

A targeted paid media strategy was deployed to reach priority demographics: senior decision-makers across finance, technology, and policy. LinkedIn Thought Leader Ads leveraged key Reuters voices and on-stage contributors to amplify key messages, build credibility, and maintain momentum before, during, and after the event – transforming individual sessions into sustained content campaigns.

Paid social campaigns on LinkedIn and X promoted livestream access, highlighted speaker announcements, and drove traffic to Reuters.com, ensuring visibility among high-value, low-noise audiences where the event’s core community lives and engages.

The effectiveness of this approach was compounded by earned media and syndication. With over 40 international media outlets in attendance – including BBC, CNN, NBC, Forbes, and Al Jazeera – event content was organically amplified across multiple channels, reinforcing credibility and expanding audience reach without additional media investment.

By integrating owned, earned, and paid media into a single coordinated strategy across Reuters.com, social platforms, LSEG Workspace, and global broadcast, Reuters NEXT transformed a two-day summit into a globally consumed content moment. Sponsors benefited not only from in-room engagement with 700 senior leaders, but from sustained association with widely distributed, trusted content that shaped international business and policy discourse long after the event itself.

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Combined company revenue represented in a single room at Reuters NEXT NewYork.

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Coverage impressions generated by the event through 2,294 individual media mentions.

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Views across Reuters digital channels, social channels, and 750 TV broadcast clients.

Results

Reuters NEXT New York 2025 delivered measurable impact across every dimension of the campaign – audience quality, media reach, and brand value for partners.

Audience: The summit convened 700 global leaders, with 80% at C-suite to VP level, representing more than 40 countries and 15 industries. Among them were 200 executives in financial leadership roles across global banks, investment firms, sovereign wealth funds, and asset managers – representing an estimated $10 trillion in combined company revenues in a single room. Confirmed attendees included senior executives from Salesforce, Microsoft, Visa, Estée Lauder, Bank of America, SAP, Pfizer, Nike, and JPMorgan, alongside policymakers and heads of international institutions.

Media impact: The event generated 2,294 media mentions and 14.8 billion coverage impressions – the benchmark for market-moving, agenda-setting discourse. The #ReutersNEXT hashtag recorded 25.8 million impressions on X. The livestream attracted 4 million views across Reuters digital platforms, social channels, and LSEG’s Workspace terminal, which distributes to 750+ TV broadcast clients in 115 countries.

Platform growth: The scale of demand generated by Reuters NEXT New York 2025 directly informed the expansion of the series. In 2026, Reuters NEXT grows to a five-summit global format, adding inaugural editions in London (June) and returning to Singapore (July) and Abu Dhabi (October). This geographic expansion – driven by sponsor confidence and audience demand – represents the most significant commercial validation of the platform’s impact.

Sponsor value: By convening the highest density of global decision-makers in a trusted editorial environment, Reuters NEXT delivered what paid media alone cannot: credible association, meaningful access, and market-moving moments shared at global scale.

Plans are now well underway to expand Reuters NEXT into Europe, with the first event schedule for Q2 2026.