Challenge

As AI and electrification accelerate energy demand, the grid faces growing strain—and smarter, more resilient energy systems are needed to balance supply and demand.

Through STAYING POWER, a documentary-style brand film, our team was tasked with humanizing these complex energy challenges, showing how Iberdrola is leading the way through renewable energy and energy storage solutions, a critical component for reliable, consistent power.

The film was centered in Spain, where Iberdrola’s strategic vision comes to life through major energy infrastructure, all built to unlock the full potential of renewable energy for the residents and businesses located on the Iberian Peninsula.

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Content Solution

To tell this story, Iberdrola and Headland Consultancy came to Fortune Brand Studio to active a paid media partnership, building credibility, reach, and presence far more quickly than the teams could achieve through PR alone.

In this brand film, we explored the critical role of energy storage in advancing the energy transition and creating more resilient energy systems for residents and businesses alike. Through its landmark projects in Spain, we showcased how Iberdrola is redefining the future of energy in a rapidly evolving energy landscape.

Over the course of a 10-day shoot on the ground and a one-day aerial shoot via Aerial Film Company (Tom Cruise’s favorite U.K.-based helicopter film crew), we visited Iberdrola’s Madrid office, traveled to the Puertollano solar plants, and swooped through the mountains, valleys, reservoirs, and dams of Cortes des Pallás to spotlight Europe’s largest hydroelectric plant.

Media/Content Amplification Solution

No expense was spared to bring to life these breath-taking, massive energy generation and energy storage projects that are decarbonizing the Spanish grid, with the goal to create a film with as much original b-roll footage as possible. This emboldened the client to secure us high-level security clearances with the Spanish Government and Federal Aviation Administration to showcase their most secure power plant locations that are usually kept off camera.

Speaking with company executives and key workers on the ground, we illuminated how Iberdrola is tackling today’s energy challenges, advancing energy storage, and driving energy innovations needed to create a more sustainable world.

Content was distributed on a custom-designed and built native hub on Fortune.com, as well as promoted across social channels, including LinkedIn, Facebook, and X.

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Page views driven to the interactive hub in Europe.
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Engaged page views were 14x higher than benchmarks, a record at Fortune.
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People spent three times more than expected on content.

Results

Iberdrola’s Executive team and Headland Partners (Iberdrola’s London-based PR agency) have heralded “Staying Power” as the best brand film they have ever worked on, with the campaign being the highest performer of 2025 for audience reception on Fortune.com. Following our success in 2025, we currently conceptalising a global brand film with Iberdrola to celebrate major anniversaries within the company in 2026.

Launched in a fully custom hub showcasing how energy is redefining power on the Iberian Peninsula, the brand film surpassed Fortune’s benchmarks for time spent on content by 3x, with engaged page views at 14x benchmarks (a record for any FBS campaign in our seven years of existence), both showing strong, meaningful audience connection with the branded content campaign.

In the initial launch period, more than 78,000 pageviews were driven to the interactive hub in Europe alone.

More Information

Iberdrola & Fortune | Staying Power
Iberdrola
Fortune Brand Studio