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Global Business Director

Mindshare

Francesco is a dedicated and passionate professional with expertise across everything media; from client management, to planning and buying, to coordination of a global agency network.

Francesco brings 23 years of media experience, started in his own Italian market and then expanded across different global clients with the last 7 years dedicated to Luxury and FMCG clients, working on brands such as Rolex, Zespri and Campari. Working with a variety of clients means Francesco is well versed in driving different types of media approaches across the entire consumer funnel, from brand led campaigns to direct response and tactical activations.

Francesco is passionate about all things measurement and how research and tools in this space are evolving to allow us developing more effective, efficient and greener media plans.

Francesco is a very enthusiastic individual, a great team player and someone who is very dedicated to the agency and clients, as his long service record with Mindshare demonstrates.