Shortlisted 2016Corporate Brand Promotion BrandSHELLLead AgencyMEDIACOM WORLDWIDETHE GREAT ENERGY CHALLENGEThe Challenge In 2015, Shell looked to create favourability, familiarity and advocacy with a newly defined target audience: Energy Engaged Millennials, particularly ages 25 – 34, who are interested in what “makes the world tick”. They think of themselves as “global citizens”: people with a world view, who [...]