Cookie-pocalypse: marketing & media effectiveness in a cookie-less world

Event Details

Date: March 30, 2021

Location: virtual

This event is in the past.

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity?

Topics for discussion included:

  • What are the best practices in working with P1 data?
  • Who are the winners and losers in this transition?
  • Will we see a return to quality through better contextual advertising?
  • The new challenges with measuring media campaign effectiveness
  • Understanding human behaviour – who’s beyond the click?

View the webinar below

James Davies

Nico Sarti

Julian Staples

Chris O’Neill

Marta Rodriguez

Sophie Ebbetts

Matteo Atti

Matteo Atti is an established brand and value creator, shaping the luxury world for the next decade. Currently the Executive Vice President of Marketing and Innovation for VistaJet, leading a global marketing team in charge of the entire customer journey, harnessing insights about its UHNWI to introduce exciting innovation programs. His expertise was built working with leading global brands in luxury, fashion and telecommunications. Matteo began […]

John Rudaizky

John is at the intersection of brands, media, technology and content. He is a creatively-led, transformation and growth CEO/CMO of B2B and B2C matrix businesses. Joined EY in 2014 from WPP, with the brief to transform the EY Brand as an engine of growth, to become the most distinctive professional services brand – EY is […]

Mark Rose

As group brand manager, Mark oversees the BP brand and corporate advertising in the UK and RoW. Mark has worked in the brand role at BP for seven years, prior to which he worked at Mindshare Media for 10 years as a client director. Mark’s first job was at Kiss radio, though selling the ads […]

Paul Ferguson

Paul Ferguson is the head of international media and communications at Iberdrola, the third largest electricity company in the world and a global leader in renewable energy. In the role, Paul is responsible for earned and paid media engagement in all international markets Iberdrola operates in. Prior to joining, Paul was a senior media relations […]

Martina Kniep

For more than 20 years in the industry Martina has worked in various communications functions, mainly in B2B businesses and with a focus on marketing communications. She worked on global image campaigns as well as content-driven co-operations and sponsorships. The strategic piece is her passion along with the growing importance of technology and its opportunities. […]

Jamila Saidi

With a career in marketing spanning multiple industries and sectors, across B2B and B2C, Jamila brings a unique perspective to her dual role as the UK’s Department for International Trade’s Head of UK & International Marketing for eCommerce and head of its E-exporting Programme. She oversees the department’s eCommerce related marketing, communication and business development […]

Speakers

Ratul Shah

Head of Product Marketing

SAP Customer Data Solutions

Paul Coffey

Director of Platforms, Partnerships & Privacy

Google, EMEA

Erin Laughlin

Director of AdTech Products and Services

Dow Jones

Elizabeth Brennan

Head of Advertiser Strategy

Permutive

Jay Glogovsky

Executive Director, Revenue Analytics & Operations

The New York Times

Emily Roberts

Programmatic Trading Manager

BBC Global News