Event Details
Date: March 30, 2021
Location: virtual
This event is in the past.
With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity?
Topics for discussion included:
- What are the best practices in working with P1 data?
- Who are the winners and losers in this transition?
- Will we see a return to quality through better contextual advertising?
- The new challenges with measuring media campaign effectiveness
- Understanding human behaviour – who’s beyond the click?
View the webinar below
Khaled AlShehhi
Khaled AlShehhi is a marketer who pushes boundaries to achieve meaningful, transformative goals and a serial award winner. His efforts to build the Emirates’ nation brand through a myriad projects and initiatives have won him praise, recognition and several board positions at regional industry associations. Transformer: As well as the Executive Director of Marketing and […]
Mark Holden
Mark is a comms planner and strategist, with 17 years’ experience in media agencies across a range of clients in media planning, digital, content and strategy roles. Mark spent the first part of his career in UK-focused planning and strategy roles, and in 2015 was promoted to Head of Strategy at Arena Media, responsible for […]
Ben Lukawski
Ben is currently Global Chief Strategy Officer of Zenith, one of the agencies in the Publicis Media network, but he started his career at Motive, BBH’s media agency which later merged with Starcom. During his 10 years of experience at Starcom Motive, Ben worked on local and international brands such as Honda, Levis, Nintendo, and […]
