Cookie-pocalypse: marketing & media effectiveness in a cookie-less world

Event Details

Date: March 30, 2021

Location: virtual

This event is in the past.

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity?

Topics for discussion included:

  • What are the best practices in working with P1 data?
  • Who are the winners and losers in this transition?
  • Will we see a return to quality through better contextual advertising?
  • The new challenges with measuring media campaign effectiveness
  • Understanding human behaviour – who’s beyond the click?

View the webinar below

Beatrice Boue

Yannis Zachos

Georgina Marshall

Neelam Cartmell

Charles Miller

Natasha Bernard

Craig Webb

Chris O’Neill

Hannah Last

Khaled AlShehhi

Khaled AlShehhi is a marketer who pushes boundaries to achieve meaningful, transformative goals and a serial award winner. His efforts to build the Emirates’ nation brand through a myriad projects and initiatives have won him praise, recognition and several board positions at regional industry associations. Transformer: As well as the Executive Director of Marketing and […]

Sital Banerjee

Mark Holden

Mark is a comms planner and strategist, with 17 years’ experience in media agencies across a range of clients in media planning, digital, content and strategy roles. Mark spent the first part of his career in UK-focused planning and strategy roles, and in 2015 was promoted to Head of Strategy at Arena Media, responsible for […]

Speakers

Emily Roberts

Programmatic Trading Manager

BBC Global News

Jay Glogovsky

Executive Director, Revenue Analytics & Operations

The New York Times

Elizabeth Brennan

Head of Advertiser Strategy

Permutive

Erin Laughlin

Director of AdTech Products and Services

Dow Jones

Paul Coffey

Director of Platforms, Partnerships & Privacy

Google, EMEA

Ratul Shah

Head of Product Marketing

SAP Customer Data Solutions