Cookie-pocalypse: marketing & media effectiveness in a cookie-less world

Event Details

Date: March 30, 2021

Location: virtual

This event is in the past.

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity?

Topics for discussion included:

  • What are the best practices in working with P1 data?
  • Who are the winners and losers in this transition?
  • Will we see a return to quality through better contextual advertising?
  • The new challenges with measuring media campaign effectiveness
  • Understanding human behaviour – who’s beyond the click?

View the webinar below

Shula Sinclair

Jim Jacovides

Ludmila Skorodelova

Ludmila has 20 years’ experience in driving forward client’s media excellence and digital transformation across various industries. Currently she is a Global Executive Director at Crossmedia, Global independent media agency. She has joined Crossmedia in July’22 from PHD Global, Omnicom Group, where she worked for 7 years. Her most recent role was Global business director […]

John Duku

John has accrued over 17 years’ of media agency-side experience, inclusive of 8+ years of international client leadership across a diverse range of B2B, Corporate communications, and Consumer-focussed clients. Responsible for the strategic development, delivery, and evaluation of multiple cross-channel global activations, John has forged a track record for delivering brand growth via digital transformation and innovation. […]

Katie Allen

Molly Fluet

Jasmin Kaur

Arif Durrani

Preya Shah

Natasha Byrne

Beatrice Boue

Yannis Zachos


Emily Roberts

Programmatic Trading Manager

BBC Global News

Jay Glogovsky

Executive Director, Revenue Analytics & Operations

The New York Times

Elizabeth Brennan

Head of Advertiser Strategy


Erin Laughlin

Director of AdTech Products and Services

Dow Jones

Paul Coffey

Director of Platforms, Partnerships & Privacy

Google, EMEA

Ratul Shah

Head of Product Marketing

SAP Customer Data Solutions