Working with trusted media in times of crisis: Advertising and the COVID-19 pandemic

Event Details

Date: March 31, 2020

Location:

This event is in the past.

Unprecedented times call for unprecedented responses.

The World Media Group hosted a fantastically informative webinar that saw how trusted brands discuss how they are navigating the uncertainty of Covid-19 and planning for the future.  If you were unable to join, don’t worry as you can now view the recorded webinar online.

Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?

  • Should you even be advertising in a crisis, how to convince the board/CMO?
  • How can you work with journalistic media to advertise safely?
  • Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
  • How can quality journalism media brands assuage advertiser’s concerns during this global crisis?

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Speakers

Alex Altman

Global Client President

Wavemaker

Janet Balis

Global Advisory Leader for Media & Entertainment

EY Advisory

Alexandra Delamain

SVP, Head of Client Sales and Services

The Economist

Jack Dyson

Global Head of Content Strategy

SAP Customer Experience

Alison Harbert

Head of Client Marketing

Investec

Harriet Kingaby

Co-chair

Conscious Advertising Network

Johanna Mayer-Jones

SVP of Partnerships

The Atlantic

Stevan Randjelovic

Director, Brand Safety and Digital Risk

GroupM EMEA

Denise Turner

Insight Director

Newsworks