Date: March 31, 2020
This event is in the past.
Unprecedented times call for unprecedented responses.
The World Media Group hosted a fantastically informative webinar that saw how trusted brands discuss how they are navigating the uncertainty of Covid-19 and planning for the future. If you were unable to join, don’t worry as you can now view the recorded webinar online.
Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?
- Should you even be advertising in a crisis, how to convince the board/CMO?
- How can you work with journalistic media to advertise safely?
- Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
- How can quality journalism media brands assuage advertiser’s concerns during this global crisis?
Global Client President
Global Advisory Leader for Media & Entertainment
SVP, Head of Client Sales and Services
Global Head of Content Strategy
SAP Customer Experience
Head of Client Marketing
Conscious Advertising Network
SVP of Partnerships
Director, Brand Safety and Digital Risk