Unprecedented times call for unprecedented responses.
The World Media Group hosted a fantastically informative webinar that saw how trusted brands discuss how they are navigating the uncertainty of Covid-19 and planning for the future. If you were unable to join, don’t worry as you can now view the recorded webinar online.
Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?
- Should you even be advertising in a crisis, how to convince the board/CMO?
- How can you work with journalistic media to advertise safely?
- Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
- How can quality journalism media brands assuage advertiser’s concerns during this global crisis?
To view click HERE