Finalist 2024
Brand & Media Owner Partnership
Brand
Infosys
Entered by:
Economist Impact
Value Chain Navigator
The Challenge
Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by organisations Measuring, assessing and reducing scope 3 is complex and resource-intensive.
Infosys is passionate about sustainability, and has made significant progress towards net zero and clean energy. Having reduced its absolute Scope 3 emissions by just over 50% of the 2020 baseline, Infosys is committed to helping others enhance their sustainability journeys.
Infosys wanted to enhance their partnership with Economist Impact around key sustainability issues for business executives. Already the digital innovation partner of The Sustainability Project, Infosys wanted to focus on business’ scope 3 emissions and position themselves as sustainability and digital transformation experts amongst C-Suite executives.
At present, companies are not talking about scope 3 emissions – let alone implementing useful practices – as it is difficult to know where to start due to the complexity of capturing and evaluating data across what can sometimes be thousands of suppliers.
The brief was to create a solution that provides sector-specific insight and guidance around tackling scope three emissions to executives along with the latest best practice and thinking from their peers. This intelligence would be essential in helping companies to take the next step in their scope reduction journey.
The Content Solution
To address this issue, Economist Impact, supported by Infosy, has developed the world’s first open-platform to help organisations understand, manage and reduce their scope 3 emissions.
Economist Impact, with support from Infosys Technologies, developed the “Value Chain Navigator”, an innovative tool designed to turn insights into action and set the agenda for the global transformation needed to accelerate impact at scale. The aim of the programme is to help business decision-makers understand what value chain emissions activities they should be thinking about and identify their next steps on effectively managing value chain.
Research Insights:
Extensive research on 1,250 companies’ efforts to mitigate scope 3 emissions. Insights were used to assess how value-chain emissions are being managed within the corporate landscape and dig deeper into interactive data and actionable insights about corporate engagement.
Findings were brought to life via videos, white paper, executive summary, articles and an interactive data exploration tool.
Self Assessment Tool:
Digital self-assessment tool allows executives to find out how their company compares with peers on actions taken to manage and mitigate scope 3 emissions. It recommends a customised action plan based on the specific challenges they are facing in managing their company’s scope 3 emissions and the initiatives that are currently undertaking to reduce them.
Trend Tracker:
Digital tracker reviews how conversations, regulations and innovations related to scope 3 emissions are evolving over time, industries and regions. Users can filter based on emissions-reduction lever, topic, region or industry for most relevant insights to their business.
Videos:
Video series taps into the minds of global changemakers and sustainability leaders.
Custom Event:
Conversation brought to life at roundtable & speaker session at UK Sustainability week to connect with the Sustainability community.
Designated Digital Hub:
Interactive hub designed to allow users to gain insights how they prefer with the above features, and designed to reduce carbon footprint of the site with a fixed dark mode design.
The Media/Content Amplification Solution
As part of the Value Chain Navigator proposition, Economist Impact developed a vehicle for housing and collating all content, The Scope for Change campaign. A wider campaign was developed in order to disseminate content on a wider global scale. Both the Value Chain Navigator product and Scope for Change campaign aim to help business decision-makers understand their next steps on managing value chain emissions and understand what value chain emissions activities they should be thinking about at its core. The campaign and content focuses on education, engagement and inspiration for business leaders, by contextualising the important issues and proposing unique and tailored solutions-based thinking. The VCN and subsequent content enabled the simple navigation of the complex and ever-changing sustainability landscape – in a way that has not been attempted before.
Promotion: PR at launch, targeted media across The Economist’s digital, print and social channels to drive awareness of the programme among C-suite in key sectors. Promoted at Economist Impact’s flagship Sustainability Week events and demonstrated at Infosys client events.
Media Amplification:
- – Display
- – Social
Events:
- Roundtable & Speaker Session UK Sustainability week Diamond Sponsorship (March)
Roundtable & Speaker Session US sustainability week Diamond Sponsorship (June)
The Result
Enhance companies net-zero strategies: A state-of-the-art interactive tool allowing C-suite to explore the enablers to net zero and to view, mine and dive into the latest trends through their industry and regional lenses. An immersive guide to innovative value-chain thinking empowering leaders to champion progress and take action on reducing value-chain emissions.
- Research findings from 1,250 companies on their efforts to mitigate scope 3 emissions. Detailed insights from across videos, white paper, executive summary, articles and infographics.
- Trend tracker allows executives to stay up to date with the latest scope 3 conversations by combining relevant news developments from around the world into one place and allowing users to see what is trending over time, so they can begin to strategize and plan in a constantly shifting environment
- Self-assessment tool offers a personalised action plan to reduce scope 3 emissions.
Global Reach: Extensive media campaign across The Economist platforms engaged the world’s influential audiences including business leaders, media thought leaders and policy makers.