Finalist 2023

Rising Star

Entered by:

Condé Nast

Teodora Tepavicharova

The Elevator Pitch

Teddy is a Senior Programmatic Strategy Manager at Condé Nast. She is at the forefront of leading the strategic development of Conde Nast’s go-to-market strategy for Programmatic, alongside providing strategic solutions to global clients. Teddy is an industry speaker and panelist on topics around Programmatic, advertising, digital marketing and brand strategy. Featured on Dorset Biz News, Bournemouth Echo and Badass.Gal. Awarded a “Citizenship Award” and “Leadership Award” for initiating projects, supporting local and national charities.

The Nomination

Teddy is an impeccable talent with a formidable CV to match. In her previous role, she led digital cross-channel media campaigns for HSBC’s portfolio of products and brands, including First Direct and M&S Bank. She was instrumental in HSBC’s win of ‘1st Best Financial Services UK Advertiser for Facebook in 2021’ and Media Week’s ‘D&I in Marketing Award’. Teddy managed the HSBC Kinetic digital campaign that won the ‘Best App Based Business Account’ Award for 2022. Her desire for innovation pushed the planning and testing stages of new high-impact formats that maximized the media potential by 23%.

In the past year, Teddy has taken her experience and joined Condé Nast where she is working with her ever-growing global portfolio of clients, overseeing the Programmatic activity for the British titles. In her current role, Teddy has supported the company to increase its EMEA revenue, making a significant contribution to the Strategy Team’s success. Her deep knowledge allows her to provide strategic media solutions that deliver incremental results for clients. Moreover, she serves as an internal and external strategic consultant, educating clients and agencies on Programmatic capabilities and best practices. Teddy is also mentoring talented individuals through the OK Mentor program.

Throughout her career, Teddy has always been a Diversity & Inclusion advocate. Going above and beyond for the community, Teddy has been awarded a “Citizenship Award” and “Leadership Award” for initiating projects and events that support local and national charities, fundraising thousands for Macmillan Cancer Support, The Salvation Army and Alzheimer’s Society.