One of the biggest challenges our team faced was creating a visual story in tandem with an AI concept actively being built by two different teams within two different companies. Our team remained agile throughout the process, embracing all characters and locations—even as they changed—ensuring we could bring all working environments to life.

Video shoots required down-to-the-minute scheduling of both companies’ top executives in New York City and London to capture not just the progress of the product but also the key milestones, such as the partnership announcement at Fortune Brainstorm AI in London in April 2024.

With a film and digital content hub due to launch with the AI product, we shouldered immense pressure to ensure all deadlines were hit and that we had the most complete, compelling story to put out into the world with the 70th annual edition of the Fortune 500 list.

We spotlit the behind-the-scenes action, featuring key voices that were instrumental in bringing the partnership to life. B-roll footage and interviews were captured during shoots at the Fortune and Accenture offices, as well as Fortune events in New York City and London, resulting in a video that showcases the vision and collaboration needed to transform business’s most infamous ranking.

Accenture turned to FBS to amplify the messages and thought leadership occurring across our partnership, targeting our highly indexed audience of C-suite executives, business and tech decision-makers, and researchers, as well as job seekers. All content was distributed via native and social promotion across Fortune channels, as well as featured on Accenture’s owned & operated channels, including YouTube. Organic promotion from Fortune’s main handle also drove to the final brand film. Fifteen- and 30-second social trailers for the film were utilized to promote the content, driving our highly engaged audience to watch the full-length video and engage with the content.