Finalist 2025
Technology Partner
Brand
Infosys
Entered by:
Wongdoody
FT Money Machine
About You
Infosys Ltd is a global leader in next-generation digital services and consulting, enabling clients in over 56 countries to navigate digital transformation through AI, cloud, and agile technologies Infosys tackles challenges such as legacy system modernization, supply chain complexity, and operational inefficiencies.
It also addresses workforce transformation, ethical AI adoption, and sustainability. It is recognized globally for its leadership and implementation of technologies like Cloud, AI and automation, ERP, CRM etc.
Supporting international content-driven campaigns
Infosys, with its digital subsidiaries (Blue Acorn iCi, WongDoody & Kaleidoscope), blends creativity and tech for impactful omni-channel marketing globally. We deliver Product, Immersive, and Digital Marketing & Commerce solutions, integrating phygital and service experiences.
With Infosys Aster, the AI-amplified marketing suite, we deliver engaging brand experiences, enhance marketing efficiency, and accelerate effectiveness for business growth. The suite’s gen AI capabilities powered by Infosys Topaz drives personalized content, crafts transformative experiences and deliver deeper insights. We empower brands to navigate the digital age and unlock their “next”.
By bringing all our capabilities together in our Studio Model, we help clients realize potential and unlock real value through unlimited AI, Tech and creativity in an effective next-gen global delivery model: Product Experience Studio (CX, Service, Digital and Physical Product), Marketing Transformation Studio, and Employee Experience Studio.
The Result
In an educational first, the Money Machine represents the first time the basic actions of macroeconomic relationships and policy levers have been widely accessible by the public in an engaging, digestible format for use by students, educators, researchers and historians.
The campaign’s primary objective was to make the intricate world of economics more approachable and interactive, and the FT Money Machine has done just that. By leveraging the immersive capabilities of Apple Vision Pro, users can experience economics as a dynamic, hands-on process, rather than abstract theory. The project has effectively broken-down barriers to learning by offering a highly visual, interactive representation of economic systems, bridging the gap between theory and practice.
The FT Money Machine also achieved its goal of raising awareness of both Phillips’s original invention and the Financial Times’ commitment to cutting-edge educational content. It has positioned the FT at the forefront of innovation in digital education, enhancing its reputation as a leader in delivering accessible, high-quality learning experiences.