Finalist 2025
Social Good
Brand
Ecolab
Entered by:
Reuters
Better Water, Better Business
Credits:
Reuters Plus, Essence MediaCom
Why?
Global demand for water is expected to increase by 1% each year, with the manufacturing sector largely driving up this need. Already, more than four out of 10 companies are experiencing a substantive risk related to water in their operations or along their value chain that could undermine their entire business, such as water scarcity and declining water quality.
The crisis of climate change is global, which means it’s all our problem. As community members, businesses must take a leading role in responsible water use, either through regulation or public pressure. This situation creates challenges but also opportunities.
For restaurant companies looking to expand their business, maintaining standards of quality and cleanliness, particularly when it comes to water. Ecolab’s Water for Climate program turns corporate commitments into real-world actions and advances sustainable business growth. At this critical juncture in the world’s history, getting this message out was a key growth opportunity.
The Content Solution
Better water management means better business results, a better bottom line, better living conditions, and a better world. Better systems for food service cleanliness mean healthier and happier customers and, in turn, a more successful business.
By partnering with Reuters Plus, Ecolab positioned itself as the trusted authority on outcome-based water solutions, framing water stewardship as the way to achieve both climate and profit goals.
Science-centered and people-driven, the Ecolab Water for Climate program turns corporate commitments into real-world actions and advances sustainable business growth. Ecolab provides each of its customers with sector-specific, tiered, and outcome-based water solutions, helping them navigate the future both conscientiously and profitably.
The Better Clean, Better Business video series highlights Ecolab’s success at creating an easy-to-follow but highly effective back-of-house sanitation program for the commercial food preparation industry that not only manages water effectively but also ensures the health and happiness of diners and customers.
The accompanying photo essay focuses on Ecolab leader and expert Lisa Robinson giving us a tour of Ecolab’s high-tech research facility.
The Media/Content Amplification Solution
Custom content drives the Better Water, Better Business campaign, exploring the efficient use of water to help businesses be better members of their communities, and contribute to a better ecological future for all.
The accompanying data-driven, interactive infographic empowers C-Suite audiences to take action and reach out to Ecolab for their own tailored plan to advance their water-related objectives.
For the Better Clean, Better Business campaign, Ecolab’s repeatable, scientifically devised and tested cleaning systems, procedures, and products are brought to the fore.
The video highlights Ecolab’s success at creating an easy-to-follow but highly effective back-of-house sanitation program for the commercial food preparation industry.
In the video series, we focus on how the future of water use will affect industrial production.
Calvin Emanuel, Vice President and General Manager of Sustainable Growth Solutions, discusses how much water it takes to create important products we use each day, and how that production translates to energy use, sustainability and profitability.
Stephen Anderson, Senior Vice President and General Manager of Food and Beverage North America, dives deeper into the food and beverage industry—critically reliant on clean water—and how Ecolab’s water efficiency programs benefit a company’s bottom line.
Once again, the key message is that effective water management and diners’ health and happiness are complimentary. The accompanying photo essay highlights Ecolab leader and expert Lisa Robinson giving us a tour of Ecolab’s high-tech research facility.
The Result
Reuters campaign for Ecolab was highly successful at engaging viewers and amplifying the company’s message across the world.
The video series:
2.1M video views
211,465 on page views
34.14% VCR (industry benchmark 6%)
Custom article 100,000 page views
Overall, 17.7M impressions
The campaigns reached global decision-makers who are in the best position to make influential decisions on how their companies manage water supplies and keep their customers healthy and happy.
All high-impact strategies exceeded benchmarks, particularly the Avalanche unit, which showed significant improvement after multiple optimization efforts.
Forward-thinking organizations already know they can advance sustainability and grow their business simultaneously. They also know that the cost of mitigating supply chain water risk is nearly three times less than the cost of impact.
Business and climate goals are intrinsically linked to water strategies. The Ecolab and Reuters partnership successfully promoted the Water for Climat program and sustainable business growth and detailed how to turn climate commitments into meaningful action and savings across your enterprise.