Samantha Adams

VP, Advertising Sales, Western Europe

BBC Global News

Samantha Adams is VP, Advertising Sales, Western Europe for BBC Global News, the international, commercial arm of the BBC.

Samantha joined the BBC in 2019 and leads the advertising sales team across Western Europe. She is responsible for developing the BBC’s international sales strategy, and creating innovative partnerships to enable clients to tell authentic brand stories. Across her career, she has worked on media partnerships with Rolex, Corteva, FedEx, Ministry of Tourism India, and Bosch to name but a few.

Prior to joining the BBC, Samantha worked at some of the world’s leading media brands including the New York Times and Dow Jones, gaining extensive experience across branded content, TV, digital, programmatic, and print media.