In the second of a series of interviews with World Media Awards 2017 judges, Blake Cuthbert, chief digital officer at OMD EMEA, offers advice about planning and implementing international campaigns.
Responsible for leveraging and developing the digital capabilities for OMD EMEA, Blake is passionate about helping clients understand how technology and data can unlock business growth.
Before joining OMD, Blake worked at Dentsu Aegis Network agency, Isobar, where he led activity across flagship accounts including Google, adidas and Toyota. Prior to that Blake worked at Tribal DDB where he was involved in the global platform roll out for Guinness, and developing an end to end Social Media roll out for Virgin Media.
1 – WHY SHOULD AGENCIES/ADVERTISERS ENTER THE WORLD MEDIA AWARDS?
“To celebrate the excellent and wonderfully diverse work that this industry creates that affects such positive business change.”