Why content marketers must look beyond traditional KPIs

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant?  Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA at The Economist highlights this important subject.

To read this article published in MediaSector please click HERE

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