Why Content-Driven Advertising Needs Its Own Industry Awards

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year, with 80% putting big budgets into developing compelling content. So it’s clearly going to be huge growth area for advertisers and marketers, but how do you define ‘content’?

Read the full interview with Aaron Robinson, Director of Sales Development at The Wall Street Journal and Judge Of The World Media Awards.

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