The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability

International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and vice versa. In Sennegon’s words, “Our enemies are different.”

Read the full interview with Nicolas by M&M Global, where the current President of the World Media Group (WMG) and the former CNBC Europe advertising manager is reflecting on his drive to expand the group and sharpen its message.

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