Denise Turner is the Insight Director at Newsworks. Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. After many years in full-service and media agencies, she joined Newsworks in April 2015. She has delivered several award-winning projects as part of her role overseeing the insight programme at the marketing body for national news brands. She has authored several books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the UK’s agency body, the IPA, in recognition of her services to the advertising industry.