Alex is President Market Development for Wavemaker Global, a billion dollar revenue media, content and technology agency that was formed in January 2018 when two of GroupM’s leading global networks, MEC and Maxus were merged.
Alex leads the Client Solutions Teams. Alex joined MEC Global Solutions as London Managing Director in 2013. Since he joined, GS won over 30 International Industry Awards and was instrumental in winning Vodafone as a client.
He was previously CEO of Initiative Media UK and Managing Director of Carat Business. He also led M4C, the GroupM unit set up in 2009 to manage the UK government’s consolidated planning and buying.