Q&A with Chris Carmichael, Global Head of Media at HSBC

Chris-Carmichael

Q: Why is now a relevant time to be launching these awards?

Chris: Now is the perfect time to launch these awards. Advances in technology continue inexorably, and this creates homogeneous media behaviours. And whilst local nuances remain and remain important, at a macro level the marketing challenges faced by brands are universal. Recognising brands that navigate this complex landscape successfully seems only right!

Q: What is different about these awards?

Chris: The World Media Awards are different in that they place a premium on collaboration. Successful marketing across borders cannot be done in isolation, and the winners of the WMA’s will all have demonstrated an unparalleled ability to collaborate effectively.

See more interviews / Judges’ views on what makes great, content-led, international advertising.

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