Making Content-Driven Marketing that People care About

Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach.

As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of respected media brands. As a result, she’s used to the balancing act required to create content-driven campaigns that audiences engage with meaningful ideas.
 
To dig into how she views best practice in this area, click on the link below:
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