Global Head of Media & Marketing. Performance Management
A seasoned media & marketing communications professional with 25 years of experience, Sital has worked with in both the agency and client world. At Philips, he has been passionately drivingmedia & digital transformation, in-housing media buying, continuously optimizing how we engage with the increasingly digital consumer using a variety of ad-tech opportunities to drive efficiency &effectiveness of marketing investments – always with a customer and consumer first approach.
Sital sits on the Global Media Board of the World Federation of Advertisers and has also been part of the Programmatic buying committee set up by the WFA, the industry steering committee for improved Viewability measures etc..An active member of the global media industry, he is regularly invited to several juries and speaks on a variety of key issues – helping shape opinion and drive change.