Working with trusted media in times of crisis: Advertising and the COVID-19 pandemic

Unprecedented times call for unprecedented responses.

The World Media Group hosted a fantastically informative webinar that saw how trusted brands discuss how they are navigating the uncertainty of Covid-19 and planning for the future.  If you were unable to join, don’t worry as you can now view the recorded webinar online.

Brand safety is a key issue for advertisers, but in the light of COVID-19, how can we evolve the brand safety discussion to ensure appropriate advertising in a time of crisis?

  • Should you even be advertising in a crisis, how to convince the board/CMO?
  • How can you work with journalistic media to advertise safely?
  • Working to prevent the spread of fake news and rumour mongering during the Coronavirus pandemic
  • How can quality journalism media brands assuage advertiser’s concerns during this global crisis?

To view click HERE

Event Details
  • Date
    March 31, 2020
    13.00 - 13.45
  • Location
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