5G – The Impact on Media from the next generation of Connectivity

According to Ron Marquadt, Sprint’s vice president of technology development, “a lot of the hype is where things are gonna be 10 years from now with 5G, not what it will be at launch.”

We’re promised revolutionary speeds and top-quality video streaming to any device, but what will really be possible? And what does this mean for the future of digital publishing and advertising – in both the short and long term? Join our panel of experts to discover the potential ramifications and opportunities that 5G holds, including:

– Faster download opens the door for innovation. Will AR & VR become more of a staple in digital storytelling? At what point does it become a gimmick?

– With the rise of the internet of things, consumers no longer need screens to be online – and with more touchpoints, its easier to advertise to your audience. But with what?

– How will the increased precision in location data impact on geo-targeting campaigns? And how will GDPR regulations adapt to this change?

And much more.


Event Details
  • Days
  • Date
    September 9, 2020
    16:45 - 18:15
  • Location
  • Venue
  • Address
    The News Building, 1 London Bridge, London SE1 9GF
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