Deutsche Telekom’s Gerhard Louw: Go ‘one level deeper’ to succeed with international ads

Gerhard Louw, one of the client judges at the World Media Awards has been interviewed by M&M Global and outlines his tips for succeeding with international advertising campaigns.

Over the past eight years Louw has overseen the telecommunication firm’s media and marketing strategy across 14 markets in Europe. If you would like recognition for a bold, creative campaign, with an engaging content idea at its heart – then it’s always worth reading what the judge thinks before you enter! Read the full interview

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