Johan Jervoe, Chief Marketing Officer at UBS
We are delighted to announce the winner of the Content Leadership & Innovation category is Johan Jervoe, CMO at UBS. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Johan, will receive his special Award at this year’s WMAs Reception.
Johan’s mantra is ‘think big, start small and scale rapidly’ – an approach that he has used effectively to ensure brand success at UBS.
Since being appointed as CMO at UBS, Johan has been bold in developing the UBS brand identity and strategy, appointing Annie Leibowitz to shoot the new brand campaign adverts in 2015. He’s supported UBS’s diversity initiative and commitment to having women in at least 30 per cent of their senior management roles. Lately, he has been looking at best practice in the digital advertising sector and working to ensure that UBS is leading the way in terms of guaranteed viewability metrics and accuracy in audience targeting.
Most recently Jervoe has been leading the #togetherband campaign, of which UBS is a co-founder. Working with bottletop, the #togetherband initiative is designed to drive public interest and commitment in the UN Sustainable Development Goals, enabling UBS to focus attention on driving for a bigger public interest in making your finances fit your values. UBS have currently have reached more the 1 billion engagements (3/4 year in the campaign.)