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A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are all responding quite differently to the current pandemic climate. Top quotes from today were “it’s better to be right, than first” and “it’s a crisis...
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Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to...
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Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense...
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Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital – This helps us spot and recognize talent while commending great work done and milestones reached across geographies within an ever dynamic and challenging industry that we are part of as we look...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on news sites than the industry standard, a study for an alliance of a dozen global publishers and media owners has found. The World Media Group...
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The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not...
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Global Account Director, managing global client relationships and leading teams across MediaCom worldwide. My single purpose is to help clients grow their business. Media has never been more fascinating, fast moving and its importance has never been greater. The pace of change is creating great opportunity for brands, but also greater complexity. My job is...
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Jody Orsborn co-founded The Backscratchers, which connects brands and agencies like Red Bull, Spotify, BBH, AMV BBDO and Unilever with industry-approved freelance and team talent for projects. She was chosen as one of the UK’s Top Women Entrepreneurs by CNBC and a ‘One To Watch’ in Tech City News’ International Hall of Fame. Q: Why...
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