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Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on news sites than the industry standard, a study for an alliance of a dozen global publishers and media owners has found. The World Media Group...
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The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not...
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Global Account Director, managing global client relationships and leading teams across MediaCom worldwide. My single purpose is to help clients grow their business. Media has never been more fascinating, fast moving and its importance has never been greater. The pace of change is creating great opportunity for brands, but also greater complexity. My job is...
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Jody Orsborn co-founded The Backscratchers, which connects brands and agencies like Red Bull, Spotify, BBH, AMV BBDO and Unilever with industry-approved freelance and team talent for projects. She was chosen as one of the UK’s Top Women Entrepreneurs by CNBC and a ‘One To Watch’ in Tech City News’ International Hall of Fame. Q: Why...
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With more than 20 years’ experience in media, Jodie joined Publicis Media in 2013 after nearly two decades at Dentsu Aegis. Leading Publicis Media’s Global Network Client organisation out of EMEA, Jodie has had responsibility for the extensive global teams situated across the world, driving organic and new business growth and accelerating the transformation of...
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Television Executive Producer with more than 20 years’ experience. Working for National Geographic for almost 15 years now, he enjoys producing international documentaries from innovative initial concept, through development to final production. Passionate about storytelling and content creation, he has travelled more than 100 countries, looking for stories that engage global audiences. He has created...
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Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 9 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe. Q: Why should...
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Chris is a senior marketing professional with over 15years experience in the business. With a breadth of knowledge encompassing most aspects of the marketingmix (including Media Planning &  Buying, Communications Planning, Sponsorship, Digital Display, Search, Social, Experiential, Trade & Retail), Chris has a proven track record for building and leading high performing teams, managing agencies...
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Brazilian born, Anselmo has multi-country working experience that spans over 9-years in Marketing Communications, Creative Content Strategy, New Business Development and Ad Tech disciplines. Currently Anselmo has been instrumental in growing new business for LiquidThread Globally by collaborating in innovative product development, delivering market first product for brands such as Mondelez, Visa, Samsung, P&G, and...
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