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The Impact of Voice & Sound : the audio web is still in the 90s   The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic podcasts, is at an equivalent stage of development as the World Wide Web in the mid-90s.  This was the point that resonated most sonorously with...
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It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry. When we founded the World Media Awards, now in its fourth year, I felt there was a genuine need for a platform to celebrate the world’s...
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Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism 2020 Breakfast Briefing’ featuring a panel of senior media experts and journalists discussing the future of media and journalism in a world of ‘Fake News’....
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“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser, director of Credos at the Advertising Association. Speaking at a World Media Group event held at Bloomberg before Christmas, Fraser added that the industry’s need...
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Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns were able to implement given a better understanding of the humour or nuance of local audiences.  Some of us are old enough to remember those...
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We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
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The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step for the group which also sees Alexandra Delamain, Senior Vice President, Head of Client Services, EMEA, The Economist as our new World Media Group President,...
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We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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Choosing the right media owner platform for your content-led advertising campaign is key to success –  respondents to our recent “future of global content marketing” survey cited it as the 4th most important success factor, behind the story, authenticity, and creative execution.  We’ve invited our jurors for the 2019 World Media Awards to outline what...
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A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands...
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