“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser, director of Credos at the Advertising Association. Speaking at a World Media Group event held at Bloomberg before Christmas, Fraser added that the industry’s need...
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Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns were able to implement given a better understanding of the humour or nuance of local audiences.  Some of us are old enough to remember those...
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We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
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The World Media Group are pleased to welcome Alex Altman, President, Global Client Operations of Wavemaker as the first Non-Executive Chair, commencing January 2019. This is an exciting new step for the group which also sees Alexandra Delamain, Senior Vice President, Head of Client Services, EMEA, The Economist as our new World Media Group President,...
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We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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Choosing the right media owner platform for your content-led advertising campaign is key to success –  respondents to our recent “future of global content marketing” survey cited it as the 4th most important success factor, behind the story, authenticity, and creative execution.  We’ve invited our jurors for the 2019 World Media Awards to outline what...
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A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands...
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It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle to stick with my own resolutions (oops!), the new year is a perfect time to pause and evaluate how you communicate your public image, for...
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What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I think it’s also important to take a moment to stop and reflect on the year that has gone by. Twelve months of effort and determination...
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Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology...
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