A fantastic, insightful event hosted by The World Media Group last week – our Masterclass in Storytelling.  An expert panel presented winning case studies from our recent 2019 World Media Awards – these included campaigns from Audi, Deutsche Bank and Formula 1. Panel from l to r: Sarah Thomas, Accenture; Katie Cook, Wavemaker; Christoph Woermann,...
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Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation. Brenda Salinas, who works on Google’s news partnerships, even puts a precise...
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The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for the Grand Prix award.
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Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years. The audio internet remains “nascent” and...
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The Impact of Voice & Sound : the audio web is still in the 90s   The audio internet, whether that’s voice-activated devices powered by machine learning AI or journalistic podcasts, is at an equivalent stage of development as the World Wide Web in the mid-90s.  This was the point that resonated most sonorously with...
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It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry. When we founded the World Media Awards, now in its fourth year, I felt there was a genuine need for a platform to celebrate the world’s...
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Alex Delamain, President of the World Media Group (WMG) and SVP, Head of Client Sales and Services at The Economist, reports back on the key themes from the WMG ‘Journalism 2020 Breakfast Briefing’ featuring a panel of senior media experts and journalists discussing the future of media and journalism in a world of ‘Fake News’....
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“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser, director of Credos at the Advertising Association. Speaking at a World Media Group event held at Bloomberg before Christmas, Fraser added that the industry’s need...
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Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns were able to implement given a better understanding of the humour or nuance of local audiences.  Some of us are old enough to remember those...
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