News

The Directors of the WMG held a hugely successful round table lunch yesterday.   They were joined by 4 of the industry’s most respected editors – Dan Stewart, Europe Editor, Time; Jim Edwards, Editor in Chief, Insider (News); Alicia Wittmeyer, Editor, New York Times and Prashant Rao, Global Editor, The Atlantic who gave their very honest...
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Belinda – What particular challenges are there in the Financial Services sector? Christoph – The Financial Services Sector is rapidly changing due to many new market entrants from the financial technology side including the BigTech firms. As such, margins are under pressure and marketing spend is significantly under scrutiny. At the same time, financial services...
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The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit. This was a fantastic day filled with great discussion and many topics were explored including challenges of ‘Modern B2B Marketing’, ‘Answering the Question of ROI’,...
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Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary...
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The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what will be happening around the globe in 2020. It was a fascinating session where our expert panel highlighted key trends to focus on including world...
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The Future Of Content-Led Marketing Around The World Report In the News L’activisme de marque, une tendance de fond – Viuz Marketers Place More Importance On Cause Marketing – A.List New survey suggests brand activism is on the rise – Ethical Marketing News New World Media Group survey: Brand activism is on the rise – ...
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Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism,with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key...
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Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly fallen by the wayside. Creativity once ruled supreme – the big-budget 30-second commercial was the immediately reached-for and arguably most effective weapon in a marketer’s arsenal....
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