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Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of...
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Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be beginning. We invited a panel of leading international journalists, chaired by Robin Bew, Managing Director, The Economist Intelligence Unit, to discuss how the change in...
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As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our three-year strategy to promote the values of trusted and renowned journalism and celebrate excellence in international advertising. In the current climate with the effect Covid-19...
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Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman  The World Media Group has announced the appointment of Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, as Non-Executive Chair of the World Media Group for 2021. Buccisano takes over the role from...
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Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what it takes to create an award-winning content campaign. Here are 10 top tips from our expert panel to ensure your content campaign rises above the...
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Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are there any pitfalls brands need to consider before doing so? I strongly believe, that investing in your brand awareness now is an opportunity you should...
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‘Brilliant Sound at Intersections of Culture and Cool’ Wins this Year’s Grand Prix London, Thursday 10th September 2020 – The World Media Group is pleased to announce the winners of the 2020 World Media Awards.Top brands including Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen were amongst...
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Yesterday was the Judging Day for the fifth annual World Media Awards and, as you might expect, 2020 was unlike any other year. Our team of international judges, led by Josh Krichefski, CEO, EMEA at Mediacom and Cristoph Woermann, Global Head, Marketing Corporate Bank, Deutsche Bank, came together on Zoom for the day to review...
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New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running...
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When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant?  Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA...
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