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Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly fallen by the wayside. Creativity once ruled supreme – the big-budget 30-second commercial was the immediately reached-for and arguably most effective weapon in a marketer’s arsenal....
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Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content solutions to reach certain target audiences. Historically, content marketing has been produced by a brand and its ad agency, before being deployed across a plethora...
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Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on news sites than the industry standard, a study for an alliance of a dozen global publishers and media owners has found. The World Media Group...
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Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Independent analysis from...
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WMG hosted our Cannes Wrap 2019 this week. It was a hugely enlightening and insightful panel discussion about the key themes and ideas that arose from Cannes Lions 2019.  Our panel was: Chair; Alex Delamain, SVP, Head of Sales & Client Services, EMEA, The Economist; Alex Altman, President, Global Client Operations, Wavemaker; Alison Harbert, Head...
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Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media Awards for the dos and don’ts of developing a successful content campaign. According World Media Group’s ‘Future of Global Content-led Marketing’ research, for 45% of...
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A fantastic, insightful event hosted by The World Media Group last week – our Masterclass in Storytelling.  An expert panel presented winning case studies from our recent 2019 World Media Awards – these included campaigns from Audi, Deutsche Bank and Formula 1. Panel from l to r: Sarah Thomas, Accenture; Katie Cook, Wavemaker; Christoph Woermann,...
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Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic, according to a Google executive, and brands have plenty of scope for experimentation. Brenda Salinas, who works on Google’s news partnerships, even puts a precise...
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The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for the Grand Prix award.
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Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years. The audio internet remains “nascent” and...
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