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A really fascinating webinar took place today by The World Media Group.  Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption. The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value.  The customer has to...
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World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 – Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that much of Europe, along with Asia, has passed the peak of infections. But with global leaders responding differently to the crisis, there are discrepancies about...
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A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are all responding quite differently to the current pandemic climate. Top quotes from today were “it’s better to be right, than first” and “it’s a crisis...
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By Katya Ionova, Creative Director, UK & EMEA, Business Insider – Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity and human development, it’s no surprise to see governments worldwide prioritising economic recovery above all else. But as we mark the 50th anniversary of Earth...
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Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to take part in a webinar run by the World Media Group, a collective of major global publications. The webinar, and ten panellists involved, set out to...
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Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the light of COVID-19? That was the question posed to a panel of 11 industry experts yesterday during a webinar hosted by the World Media Group....
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Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most (in business and human behaviour) about what has happened since the Covid-19 pandemic began. The overriding feeling was that there has been an amazing sense...
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UBS CMO Johan Jervoe Wins This Year’s ‘Content Leadership & Innovation Award’ as the World Media Awards 2020 Shortlist is Announced London, Thursday 12th March: The World Media Group*has announced the shortlist for the 2020 World Media Awards (WMAs), which showcase the world’s best content-driven, cross-border advertising campaigns. This was a record year for the...
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Fake news surrounds us. To an extent, it always has: propaganda, misinformation and lies are as old as language itself. But the rise of technology, the power and influence wielded by the internet, by social media, has meant that fakery has become more sophisticated, more widespread and more damaging to trust in the media than...
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Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has extended its deadline for this year’s World Media Awards (WMAs) by one week to Thursday 13th February. The organisers are calling out for submissions from...
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