The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers. It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.
The overall aim of the analysis was to identify whether digital ad campaigns that appear in respected premium media brands – that invest in both quality journalism and quality campaign delivery -outperform industry benchmarks. The independent study was carried out by SaaS analytics and measurement company Moat.
The results revealed that ad campaigns across the WMG inventory outperformed every single benchmark for that time period. Attention and viewability rates saw lifts up to 92% in some instances.
Matt McAllester, Global Editor-in-Chief of Newsweek, a member of the WMG, explains, “Readers across all World Media Group titles have always trusted, valued and engaged with the high quality content we provide – and that trust is more important than ever when ‘fake news’ is, itself, making the headlines. The analysis results have validated the link between well written, properly researched journalism and the ‘halo effect’ brands experience when their ads are seen alongside it.”
The WMG brands comprise The Washington Post, Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, The New York Times, TIME and The Wall Street Journal. These prestigious titles have received over 1000 major journalism awards, including 190 Pulitzer Prizes, between them.
The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME, Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.
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ConnectIreland wins Fdi and Economic Development Award
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The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’.
The promotional body for the UK capital walked away with both the Travel & Tourism prize, as well as the coveted Grand Prix, for its campaign offering one lucky visitor a “once-in-a-lifetime” trip to London.
Land Rover MENA wins overall automotive honour at World Media Awards
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London & Partners Wins Top Prize at Inaugural World Media Awards 2016
The winners of the first annual World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London. The World Media Awards, launched by the World Media Group* give recognition to the advertisers and agencies that are creating the best international content-driven advertising campaigns in the world.
A panel of senior international media experts selected from major brands, agencies and media owners chose seven category winners and one Grand Prix winner from amongst the many entries that poured in from across the globe.
The biggest winner on the night was London & Partners whose ‘Official Guest of Honour’ campaign, created by Brooklyn Brothers, picked up the World Media Awards Grand Prix as well as the World Media Award for Travel & Tourism. The team are pictured with their award.
London & Partners scoops Grand Prix at inaugural World Media Awards
London & Partners, the promotional body for the UK capital, took the top prize at last night’s (16 march) inaugural World Media Awards.
Senior figures from the international media industry gathered at The Ham Yard Hotel in London to discover the winners of this year’s awards, which recognise the best in international content-driven advertising campaigns.