Our highly successful breakfast briefing - The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the Media Agency of the Future; and Post GDPR - how trustworthy is your data? To watch the videos of the panel discussions, please click on read more below.
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Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium...
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Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach crises have made for unpleasant viewing inside the ad industry bubble. Rather than simply a reflecting an ecosystem in need of repair, some – including...
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As the World Media Group also hosts the third World Media Awards in its anniversary year it calls for more entries from around the world Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as...
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We’re pleased to announce that The World Media Awards are now open for entries. Our awards were established three years ago to demonstrate the effectiveness of cross platform, cross border, content-driven advertising. Our independent Jury includes international advertisers, agency experts and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential...
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Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry - one of our best-ever attended sessions, we present the key take outs.
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View our Powerpoint presentation
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The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.  It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.
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The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME,  Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.
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