Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology...
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Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one of our jurors. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? TP: Getting inspired, sharing great ideas, telling...
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Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she consider to be the core challenges and opportunities facing international content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international...
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We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the World Media Awards 2019. WMA: As a judge, what are you hoping to see in the entries to the World Media Awards? JK: I’d like...
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Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover his take on the key trends affecting global content-led advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies?...
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Sempl Conference Slovenia – Thursday 29th November 2019 Emma Winchurch-Beale, in her role as President of the World Media Group presented the Moat Quality Benchmarks within the context of Brand Safety at the Sempl Business & Communications Conference in Slovenia today.  
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Predicting The Future On 15th November the World Media Group and The Internationals hosted a Breakfast Briefing in Paris by focusing on: macro consumer trends, media and the future of journalism. Daniel Franklin, Executive Editor, The Economist – kicked off with his top 10 consumer predictions for 2019, a copy of his presentation can be...
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V času, ki ga zaznamujejo lažne novice in govorimo o zatonu tradicionalnih medijev, je bolj kot kadarkoli pomembno kakovostno novinarstvo. To je ena izmed izjav Emme Winchurch-Beale, direktorice mednarodne prodaje pri Washington Postu in predsednice World Media Group, strateške povezave nekaj najprestižnejših medijskih hiš na svetu. Z Emmo Winchurch-Beale smo se srečali v Milanu, kjer...
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The World Media Group has launched a new global survey, ahead of the World Media Awards, to explore the key drivers for content-led marketing communication. Where will the next growth bulge come from? What are brands looking for in the perfect content partner?  What will be the buzz techniques in 2019 – will it all be VR...
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The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not...
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