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Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary...
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The World Media Group and The Internationals hosted a brilliant breakfast briefing this morning at Bloomberg, Paris where a panel of editorial experts looked to the future and predicted what will be happening around the globe in 2020. It was a fascinating session where our expert panel highlighted key trends to focus on including world...
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The Future Of Content-Led Marketing Around The World Report In the News L’activisme de marque, une tendance de fond – Viuz Marketers Place More Importance On Cause Marketing – A.List New survey suggests brand activism is on the rise – Ethical Marketing News New World Media Group survey: Brand activism is on the rise – ...
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Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism,with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key...
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Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly fallen by the wayside. Creativity once ruled supreme – the big-budget 30-second commercial was the immediately reached-for and arguably most effective weapon in a marketer’s arsenal....
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Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content solutions to reach certain target audiences. Historically, content marketing has been produced by a brand and its ad agency, before being deployed across a plethora...
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Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on news sites than the industry standard, a study for an alliance of a dozen global publishers and media owners has found. The World Media Group...
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Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Independent analysis from...
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