The World Media Group is a strategic alliance of the world’s leading media brands who are committed to promoting award winning journalism and the role of international media.

Recent News, Interviews & Articles

The World Media Group Welcomes Three New Associate Members as It Celebrates Its 20th Anniversary

As the World Media Group also hosts the third World Media Awards in its anniversary year it calls for more entries from around the world Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as … Continue reading The World Media Group Welcomes Three New Associate Members as It Celebrates Its 20th Anniversary

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As the World Media Group also hosts the third World Media Awards in its anniversary year it calls for more entries from around the world

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group.

Over the twenty years since the World Media Group’s inception, the media world has changed beyond recognition and the group has always constantly striven to reflect the needs and shape of the marketplace. The change in membership policy reflects this continual drive and is in recognition of the value the associate members have in the creation and consumption of quality journalism – either by having the same high standards of journalism, or by providing ad tech services that promote and support quality journalism and trusted media environments.

Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, says: “In a volatile world besmirched by fake news, the World Media Group’s role as the champion for quality journalism is more important than ever if we want to retain consumer trust. That’s why, as we celebrate our 20th anniversary, we are opening up membership to organisations that have the same goals and ethics as us and can help us extend our campaign for excellence in delivery too.”

This year also sees the World Media Group hosting the independent World Media Awards for the third time. These are the only awards that celebrate excellence and effectiveness in cross-platform, cross-border, content-driven advertising and the organisers are particularly keen to receive more entries from around the world this year and so ensure a truly global celebration of international content marketing. Entry to the World Media Awards is free and online at www.wm-awards.com – with a fast-approaching deadline of Thursday 25th January 2018.

The World Media Group itself has grown over the years to a staggering reach around the world of 474 million unique monthly web visits globally, 211 million Facebook followers, 93 million Instagram Followers, twitter followers and print readers. Across all member publications, the group has received over 180 Pulitzer Prizes and 1,029 journalism and content awards and, according to the Ipsos Affluent Europe Survey 2017, 68% of all C-suite professionals in Europe with 50+ employees worldwide consume a WMG brand every month.

To mark its 20th Anniversary the World Media Group will be hosting a party in July. Winchurch-Beale adds: “Twenty years is a long time in media so we are incredibly proud that we have not only stayed the course but grown in stature and relevance. That’s definitely something to celebrate.”

World Media Awards 2018

We’re pleased to announce that The World Media Awards are now open for entries. Our awards were established three years ago to demonstrate the effectiveness of cross platform, cross border, content-driven advertising. Our independent Jury includes international advertisers, agency experts and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential … Continue reading World Media Awards 2018

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We’re pleased to announce that The World Media Awards are now open for entries. Our awards were established three years ago to demonstrate the effectiveness of cross platform, cross border, content-driven advertising. Our independent Jury includes international advertisers, agency experts and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential audiences.

Why enter the World Media Awards?

  • Demonstrate your capability to deliver great ideas for advertisers with multinational budgets.
  • Have your work judged by an independent jury of leading advertising clients, agency representatives and international media owners.
  • See your work celebrated in an advertising campaign valued at €500K, published by the World Media Group’s leading international media brands.
  • These not-for-profit awards are simply about benchmarking the best work: they are free to enter. All we ask is that you consider donating to our chosen charity, Reporters Without Borders.

The implications of GDPR for the advertising industry

Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry – one of our best-ever attended sessions, we present the key take outs.

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Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry – one of our best-ever attended sessions, we present the key take outs.

Brand performance

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.  It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.

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The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.  It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.

The overall aim of the analysis was to identify whether digital ad campaigns that appear in respected premium media brands – that invest in both quality journalism and quality campaign delivery -outperform industry benchmarks.  The independent study was carried out by SaaS analytics and measurement company Moat.

The results revealed that ad campaigns across the WMG inventory outperformed every single benchmark for that time period.  Attention and viewability rates saw lifts up to 92% in some instances.

Matt McAllester, Global Editor-in-Chief of Newsweek, a member of the WMG, explains, “Readers across all World Media Group titles have always trusted, valued and engaged with the high quality content we provide – and that trust is more important than ever when ‘fake news’ is, itself, making the headlines. The analysis results have validated the link between well written, properly researched journalism and the ‘halo effect’ brands experience when their ads are seen alongside it.”

The WMG brands comprise The Washington Post, Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, The New York Times, TIME and The Wall Street Journal. These prestigious titles have received over 1000 major journalism awards, including 190 Pulitzer Prizes, between them.

Post Truth and Alternative Facts

The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME,  Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.

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The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME,  Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.

World Media Mentors: Nicky Owen, Credit Suisse

In the first of a series of interviews with World Media Awards 2017 judges, Nicky Owen, advertising specialist at Credit Suisse, offers advice about making a content marketing campaigns truly international.

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In the first of a series of interviews with World Media Awards 2017 judges, Nicky Owen, advertising specialist at Credit Suisse, offers advice about making a content marketing campaigns truly international.

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ConnectIreland wins Fdi and Economic Development Award

ConnectIreland are celebrating this week after they won the coveted Foreign Direct Investment and Economic Development category at the prestigious World Media Awards in London on Wednesday.

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ConnectIreland are celebrating this week after they won the coveted Foreign Direct Investment and Economic Development category at the prestigious World Media Awards in London on Wednesday.

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Making right connections

ConnectIreland, a jobs for Ireland programme dreamed up in the teeth of the recession, has been recognised by the World Media Awards, winning a gong alongside global brands like Lexus, Airbnb and Microsoft.

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ConnectIreland, a jobs for Ireland programme dreamed up in the teeth of the recession, has been recognised by the World Media Awards, winning a gong alongside global brands like Lexus, Airbnb and Microsoft.

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