We caught up with Alison Tyrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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Choosing the right media owner platform for your content-led advertising campaign is key to success –  respondents to our recent “future of global content marketing” survey cited it as the 4th most important success factor, behind the story, authenticity, and creative execution.  We’ve invited our jurors for the 2019 World Media Awards to outline what...
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A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands...
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It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle to stick with my own resolutions (oops!), the new year is a perfect time to pause and evaluate how you communicate your public image, for...
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What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I think it’s also important to take a moment to stop and reflect on the year that has gone by. Twelve months of effort and determination...
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Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology...
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Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one of our jurors. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? TP: Getting inspired, sharing great ideas, telling...
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Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she consider to be the core challenges and opportunities facing international content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international...
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We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the World Media Awards 2019. WMA: As a judge, what are you hoping to see in the entries to the World Media Awards? JK: I’d like...
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Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover his take on the key trends affecting global content-led advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies?...
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