Interviews

We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
More
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
More
The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’.

The promotional body for the UK capital walked away with both the Travel & Tourism prize, as well as the coveted Grand Prix, for its campaign offering one lucky visitor a “once-in-a-lifetime” trip to London.
More
logostack goes here