Interviews

Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine – Identifying best practice and identifying what makes great great is crucial to foster quality within the entire advertising industry. Belinda – What is your top tip for creating a winning entry? Christine...
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Belinda – What particular challenges are there in the Financial Services sector? Christoph – The Financial Services Sector is rapidly changing due to many new market entrants from the financial technology side including the BigTech firms. As such, margins are under pressure and marketing spend is significantly under scrutiny. At the same time, financial services...
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Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary...
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We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
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We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’.

The promotional body for the UK capital walked away with both the Travel & Tourism prize, as well as the coveted Grand Prix, for its campaign offering one lucky visitor a “once-in-a-lifetime” trip to London.
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