Interviews 2019

Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine – Identifying best practice and identifying what makes great great is crucial to foster quality within the entire advertising industry. Belinda – What is your top tip for creating a winning entry? Christine...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Josh – First, it’s worth defining Content Marketing as I think it gets misinterpreted far too often. Real Content Marketing can be defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a...
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Belinda – What particular challenges are there in the Financial Services sector? Christoph – The Financial Services Sector is rapidly changing due to many new market entrants from the financial technology side including the BigTech firms. As such, margins are under pressure and marketing spend is significantly under scrutiny. At the same time, financial services...
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Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary...
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Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with her to discuss the top trends in content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? BR:...
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We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
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We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology...
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