Interviews 2019

Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Robbie – As the world continues to get smaller consistent international campaigns are going to become even more important for brands to tell compelling stories. Executing those international campaigns effectively across multiple markets requires...
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Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with her to discuss the top trends in content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? BR:...
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We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF:...
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We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was looking for in award entries and challenges facing international content-led advertising strategies. WMA: Why do you think it’s important to benchmark and celebrate great international advertising...
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Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology...
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Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one of our jurors. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? TP: Getting inspired, sharing great ideas, telling...
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Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she consider to be the core challenges and opportunities facing international content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international...
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We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the World Media Awards 2019. WMA: As a judge, what are you hoping to see in the entries to the World Media Awards? JK: I’d like...
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Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover his take on the key trends affecting global content-led advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies?...
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