Awards News

Winners of Each Category to Receive a Worldwide Advertising Campaign Valued at €650k+ London, Thursday 6th February, 2020: The World Media Group,a strategic alliance of the world’s leading media brands, has extended its deadline for this year’s World Media Awards (WMAs) by one week to Thursday 13th February. The organisers are calling out for submissions from...
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The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 – Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 – E-marketer Content Marketing Surge to Continue in 2020 – O’Dwyer’s Content-Driven marketing expected to grow – MediaPost L’activisme de marque, une tendance de fond –...
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Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine – Identifying best practice and identifying what makes great great is crucial to foster quality within the entire advertising industry. Belinda – What is your top tip for creating a winning entry? Christine...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Josh – First, it’s worth defining Content Marketing as I think it gets misinterpreted far too often. Real Content Marketing can be defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a...
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Belinda – What particular challenges are there in the Financial Services sector? Christoph – The Financial Services Sector is rapidly changing due to many new market entrants from the financial technology side including the BigTech firms. As such, margins are under pressure and marketing spend is significantly under scrutiny. At the same time, financial services...
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Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from...
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Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and...
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Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary...
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Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism,with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key...
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