Agency Advisory Board

The Agency Advisory Board is a group of high-level agency executives who are hand-picked for their expert knowledge of the marketing and media industry.  The agency board meet to discuss and shape the WMG agenda for the year.  Their aim is to encourage professional excellence, share best practices as well as the latest industry developments.  

Casey Fitzsimmons

Global Business Lead

PHD Global

Casey Fitzsimmons is a Global Business Lead as well as the Paid Social Practice Lead at PHD Global in London. She looks after clients in the auto, aviation, consumer electronics, and fashion verticals, with a keen eye to digital transformation in media. Casey spent the first part of her career in the USA, moving over...
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Kristie Naha-Biswas

Planning Lead

Spark Foundry

Kristie is currently the Planning Lead for Marriott Europe at Spark Foundry Worldwide.  Prior to joining Spark Foundry, Kristie was Head of GSK Category Planning team, leading Digital and Innovation.  Kristie began her career as a TV planner in her home country New Zealand before moving to London in 2006 to take up a role...
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Aaron Quirk

Chief Client Officer

MSix

Aaron has 24 years of global media experience on both the agency and vendor side – he has lived and worked across 3 continents, helping to grow some of the most iconic brands in the world including EA Games, Nike, Adidas, Diageo and as the Global WPP Global Lead for HSBC. As m/SIX’s Chief Client...
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Malcolm Russell

Head of Strategy, EMEA

Starcom

Malcolm is currently Head of Strategy for multinational clients at Starcom including Visa, Samsung, Heineken and Fiat.    He has spent the past two decades creating communication strategies for many of the world’s most leading marketers including Nike, Unilever, Budweiser and Pepsico and has worked in almost all major product categories. He was an early champion of communications...
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Matthew Landeman

Client Managing Director

Carat UK

Promoted to managing director in April 2016, Matthew is responsible for setting the vision and plan for Carat UK, and for developing the people, product and client relationships to ensure that the delivery of market-leading business value permeates everything we do. Matthew joined Carat as a graduate in 1996 and spent the first nine years of...
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Hauke Gruen

Global Group Director

Initiative

Hauke Gruen is the Global Group Director at Initiative London. He leads the London-based international hub of the agency, looking after clients such as Carlsberg, Canada Goose, Destination Canada and Groupon just to name a few. Hauke has worked in a variety of global and local roles in Germany and the UK. Before joining Initiative...
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Stephen Beasley

Global Business Director

Mindshare Worldwide

“In a career spanning 19+ years Stephen is a seasoned industry professional who has worked for many of the world’s top Media, Creative, Digital, Direct, Integrated, CRM, and Branding agencies, across a diverse range of influential Global, International, and Local brands. At Mindshare Worldwide Stephen is the Global Business Director responsible for managing the global...
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Tamina Plum

Global Head of Clients

Zenith Worldwide

Tamina is currently the Global Head of Clients for Zenith Worldwide. Working alongside the Zenith Global Brand President, Tamina is responsible for delivering best in class business leadership for our clients. In addition, she is also the Publicis Groupe client leader for the Coty business, one of Zenith’s largest global clients and a leader in...
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Tia Castagno

MD & Global Head of Innovation

Vizeum Global, London

As Head of Innovation and Content, Tia champions creative content and innovation across the global Dentsu Aegis Network, with tangible business outcomes at the core. Her focus is on the delivering solutions to client’s business problems rather than creating media firsts. With her MD hat, Tia also looks after the London hub of Vizeum Global,...
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Tony Jarvis

Co-Founder and Managing Director

EI Advisory

As a Co-Founder of EI Advisory, Tony works closely with B2B Marketing Leaders around the world to devise, select and negotiate go-to-market programs. Founded in 2007, EI runs independent primary research to help B2B marketers make smarter decisions when selecting activities to access niche audiences. Tony has 20 years’ experience in the B2B marketing space....
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