VISIT FAROE ISLANDS AND ATLANTIC AIRWAYS Case Study 2018

Winner 2018

TRAVEL & TOURISM

Brand

VISIT FAROE ISLANDS AND ATLANTIC AIRWAYS

Lead Agency

SANSIR AND MENSCH

Contributing Company

KOVBOYFILM, TRAVEL PR

FAROE ISLANDS TRANSLATE

The Challenge

A language dies every fourteen days.

So how do you protect your language, when you are one of the smallest countries on earth? With only 50,000 people – and twice as many tourists?

The Strategy

The Prime Minister of the Faroe Islands recently asked Google to add the Faroese language to Google Translate.

Sadly Google ignored the request. So instead of waiting, we created the world’s first LIVE video translation service, calling it “Faroe Islands Translate”.

The Implementation

People simply write what they want translated, and a random Faroese volunteer turns on the camera and translates.

The faroese fight for their language made headlines all over the world.

The Result

Since the initiative started in October 2017, it has been a huge success:

  • Reach: + 1.400.000.000
  • News stories: +200
  • Web mentions: 611.000
  • Countries: 182
  • Translations: 1.3 millions
  • PR ROI: 95.000%
  • PR Value: EUR 20 million
  • Media budget: 0

But what about Google? Well, we are now working together to officially add Faroese to Google Translate.

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