C-Level Global Executive
Marketing, Digital, Advertising & Media
A seasoned media, digital and marketing professional with 25 years of experience, Sital has worked with in both the agency and client world. At Philips where he has worked till recently and spent the last 14 years of his career, he has been passionately driving media & digital transformation, in-housing media buying, continuously optimizing how to engage with the increasingly digital consumer using a variety of ad-tech opportunities to drive efficiency &effectiveness of marketing investments – always with a customer and consumer first approach.
Sital has been part of the Global Media Board of the World Federation of Advertisers and has also been part of the Programmatic buying committee set up by the WFA, the industry steering committee for improved Viewability measures etc. An active member of the global media industry with a passion to groom talent, he is regularly invited to several juries and speaks on a variety of key issues – helping shape opinion and drive change.