Head of Commercial Partnerships
BBC Global News
Sarah Adams is the Head of Commercial Partnerships, Western Europe at BBC Global News, who operate BBC World News TV channel and bbc.com. Sarah’s role sees her championing the BBC brand, working with clients to create tailored commercial partnerships across the breadth of the BBC’s offering and managing the sales and content partnerships teams across the region. Sarah is a seasoned media professional with 20+ years’ experience in publishing, media and content across national and international media. Sarah joined the BBC in 2011 and has played a crucial role in developing the content partnership business.