Head of Global Brand Communications
Matt Knott is Head of Global Brand Communications for Rolls-Royce Motor Cars. He joined Rolls-Royce in 2015 and had previously held marketing positions at Harley-Davidson and Porsche. Matt is responsible for leading the Global Brand strategy including development and implementation of Rolls-Royce Motor Cars Brand and Product Marketing Communications to reinforce the marque as the ultimate in super luxury. His responsibility in this leadership role also includes Branded Content, Channel Management and Digital and Social Media.
Since joining Rolls-Royce Matt has been instrumental in the launch of new models including Phantom, Dawn and the recent SUV ‘Cullinan’, as well as the Black Badge offering which significantly reduced the average customer age for the brand.
At Harley-Davidson, he headed up the Brand Communications & PR team for EMEA with a key focus on strengthening the brand and creating demand globally through strategic direction and implementation of customer centric marketing plans.