Head of Business Strategy
Gordana is Advertising Media Professional with 18 years of experience in leading Global Clients and their business and digital transformational agenda.
In her current role as a Head of Business Strategy and Commercial Planning for Publicis Media Top Global Clients, Gordana is responsible for setting directions and developing the rigorous business strategy and execution plan that brings together Publicis Groupe product and services solutions to deliver profitable growth for clients and agencies. She has designed and launched Publicis Media Commerce Practice in March 2018 including the practice roll out across the network.
Prior to this, Gordana was Global Client Lead for Reckitt Benckiser, Bacardi-Martini and Aviva. In 2013 she was promoted to the role of Head of Client Solutions at ZenithMedia International with overall responsibility for the department management, client teams and for evolving Zenith ROI+ vision, product and story.
Gordana is passionate about the coaching and mentoring of new generation of industry talent, she regularly participate in mentoring events organized by WACL and IAA.
She lectures at North Hampton University and has just completed her MA in Coaching & Mentoring at Oxford Brookes University.