Christine von Hoerde, International Media Management for Audi AG
We are delighted to announce the winner of the new Content Leadership & Innovation category is Christine von Hoerde, International Media Management for Audi AG. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Christine, will receive her Special Award at this year’s World Media Awards Reception.
In her role as International Media Management for Audi AG, Christine von Hoerde pioneered new approaches to Audi’s advertising strategy, identifying strategic content partnerships that helped to establish Audi as an authority in the Electronic Vehicle market. Christine was an invaluable partner on a number of successful campaigns that spanned a wide array of mediums, from an innovative set of branded podcases to an editorial content series with Monocle Magazine and a global project with National Geographic. Throughout, Christine has demonstrated thought-leadership and a bold imagination to help drive Audi’s new marketing campaigns to the next level.