2019 Winners

2019 Winners

WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency

“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%.  The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”

Grand Prix Winners

Grand Prix Shortlist

WINNER: Bring the e-tron to the digital airwaves
Brand: Audi e-tron
Entered by: PHD Germany
Credits: iTunes, Podigee, Spotify, Soundcloud, Youtube, Deezer, Viertausendhertz

“This campaign showed some great insight around the power of podcasts.  There was a clear business challenge and they told a great story of the development of the strategy, the implementation and results – and the business results were fantastic!”

Automotive Winner

WINNER: The Power of Entrepreneurial Thinking
Brand: Credit Suisse
Entered by: Bloomberg Media Group
Credits: Havas International, Ipsos MORI

“This was a well-considered partnership. The content was audience behaviour led, digging down into the science of the entrepreneur and offers the audience real value. The results speak for themselves!”

Highly commended: Selling a phone with hidden powers
Brand:Samsung Galaxy Note9
Entered by:Starcom
Credits: Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GA

“This campaign benefitted from an intelligent strategy that highlighted a clear USP, creating exclusivity and virility in a beautifully crafted way”

Brand & Media Owner Partnership Winners

WINNER: The Cost of Silence
Brand: Amgen JAPAC
Entered by: The Economist Group

“In a very tough sector, this campaign delivered its message to the right audience, going above and beyond what you would normally expect.”

Corporate Influencer Winner

WINNER: Global Treasury Leaders Programme
Brand: Deutsche Bank
Entered by: EI Advisory
Credits: The Economist Group

“This campaign has created long-term value, building a genuine community around specialist issues.  It demonstrated clever targeting, was led by highly focused information and content and delivered great business results.”

Financial Services Winners

WINNER: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy

“This campaign needed to resolve a tough challenge – it was a well-presented entry, demonstrating a great, insight-led strategy and delivering superb business results.”

Lifestyle, Luxury and Fashion Winners

WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency

“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%.  The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”

Highly commended: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy

“This campaign created a turn-around for the brand, with multi-level touchpoints and bespoke strategies for different need-states.

Media & Entertainment Winners

WINNER: Reimagine the Game
Brand: Siemens
Entered by: The Economist Group
Credits: Signal Noise, TVC Group

“We loved the data-led story-telling.  This campaign had had its root and original idea and created engaging content.”

Technology & Telecoms Winner

WINNER: Incredible India
Brand: Incredible India
Entered by: CNBC Catalyst

“This campaign benefitted from compelling content and new formats, leveraging CNBC’s premium traveller research insights to identify new opportunities – it also delivered strong results.”

Travel & Tourism Winners

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