2019 Winners

2019 Winners

WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency

“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%.  The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”

Grand Prix Winners

Grand Prix Shortlist

WINNER: Bring the e-tron to the digital airwaves
Brand: Audi e-tron
Entered by: PHD Germany
Credits: iTunes, Podigee, Spotify, Soundcloud, Youtube, Deezer, Viertausendhertz

“This campaign showed some great insight around the power of podcasts.  There was a clear business challenge and they told a great story of the development of the strategy, the implementation and results – and the business results were fantastic!”

Automotive Winner

WINNER: The Power of Entrepreneurial Thinking
Brand: Credit Suisse
Entered by: Bloomberg Media Group
Credits: Havas International, Ipsos MORI

“This was a well-considered partnership. The content was audience behaviour led, digging down into the science of the entrepreneur and offers the audience real value. The results speak for themselves!”

Highly commended: Selling a phone with hidden powers
Brand:Samsung Galaxy Note9
Entered by:Starcom
Credits: Epic Games, Ninja, SSSniperwolf, Markiplier, Ali-A, Harry Kane, Publicis Sport & Entertainment, R/GA

“This campaign benefitted from an intelligent strategy that highlighted a clear USP, creating exclusivity and virility in a beautifully crafted way”

Brand & Media Owner Partnership Winners

WINNER: The Cost of Silence
Brand: Amgen JAPAC
Entered by: The Economist Group

“In a very tough sector, this campaign delivered its message to the right audience, going above and beyond what you would normally expect.”

Corporate Influencer Winner

WINNER: Global Treasury Leaders Programme
Brand: Deutsche Bank
Entered by: EI Advisory
Credits: The Economist Group

“This campaign has created long-term value, building a genuine community around specialist issues.  It demonstrated clever targeting, was led by highly focused information and content and delivered great business results.”

Financial Services Winners

WINNER: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy

“This campaign needed to resolve a tough challenge – it was a well-presented entry, demonstrating a great, insight-led strategy and delivering superb business results.”

Lifestyle, Luxury and Fashion Winners

WINNER: DEEP STATE Pan-European Marketing Campaign
Brand:FOX
Entered by: FOX Networks Group
Credits: That Lot Agency

“The DEEP STATE campaign delivered amazing results – delivering an uplift in new audiences to the channel of nearly 40%.  The entry delivered innovative, creative solutions, with real-time, agile and responsive media and content choices.”

Highly commended: Formula 1: Unleashing the Greatest Racing Spectacle on the Planet
Brand: Formula 1
Entered by: Wavemaker Client Solutions London
Credits: Wieden+Kennedy

“This campaign created a turn-around for the brand, with multi-level touchpoints and bespoke strategies for different need-states.

Media & Entertainment Winners

WINNER: Reimagine the Game
Brand: Siemens
Entered by: The Economist Group
Credits: Signal Noise, TVC Group

“We loved the data-led story-telling.  This campaign had had its root and original idea and created engaging content.”

Technology & Telecoms Winner

WINNER: Incredible India
Brand: Incredible India
Entered by: CNBC Catalyst

“This campaign benefitted from compelling content and new formats, leveraging CNBC’s premium traveller research insights to identify new opportunities – it also delivered strong results.”

Travel & Tourism Winners

WINNER: Christine von Hoerde, International Media Management for Audi AG

We are delighted to announce the winner of the new Content Leadership & Innovation category is Christine von Hoerde, International Media Management for Audi AG. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Christine, will receive her Special Award at this year’s World Media Awards Reception.

In her role as International Media Management for Audi AG, Christine von Hoerde pioneered new approaches to Audi’s advertising strategy, identifying strategic content partnerships that helped to establish Audi as an authority in the Electronic Vehicle market. Christine was an invaluable partner on a number of successful campaigns that spanned a wide array of mediums, from an innovative set of branded podcases to an editorial content series with Monocle Magazine and a global project with National Geographic. Throughout, Christine has demonstrated thought-leadership and a bold imagination to help drive Audi’s new marketing campaigns to the next level.

Content Leadership & Innovation Winner

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