Winners announced 10 September 2020
The World Media Awards celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising.
We are delighted to announce the winners of the 2020 World Media Awards. International campaigns by Electronic Arts, Levi’s, Samsung, Shell, Sonos, Volkswagen, Astana International Financial Centre, Tech Mahindra, and Tourism Australia have been recognised by our independent jury of international media and content specialists. Special congratulations are due to Sonos, our biggest winner this year taking away the WMA Grand Prix, as well as scooping up the Technology & Telecommunications prize for its innovative multiplatform campaign, ‘Brilliant Sound at Intersections of Culture and Cool’. In a currently over-crowded smart speaker market, Sonos’s challenge was to cut through the noise of its competitors to deliver a brand message about greater sound quality to an audience who may never have even heard of them before.
Congratulations to the client, agency and media owner teams behind all our winners and highly commended entries.
The Awards winners provide leading examples of bold and influential strategies engaging international, influential audiences. You are invited to join our Winners’ Masterclass webinar on Thursday 8th October at 1.30pm to hear from our winners. Learn the secrets of successful international, content-led advertising from our winners’ interviews and a live panel discussion featuring leading content-led experts working on global brands.
Content Leader & Innovation Winner Announced
We are delighted to announce the winner of the Content Leadership & Innovation category is Johan Jervoe, CMO at UBS. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Johan, will receive his special Award at this year’s WMAs Reception.
“We had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with his bold approach to developing the UBS brand identity and strategy, backed up by his commitment to driving industry best practice around viewability measurement and audience targeting.” Joshua Krichefski, CEO, MediaCom and Co-Chair of the World Media Awards
How do you see The Future for Global Content-Led Marketing?
The Future Of Content-Led Marketing Around The World survey explores the trends and investment intentions that will drive the future development of international content-led marketing campaigns. Conducted between 2 September and 7 October 2019, the survey was completed by advertisers, agencies, and media owners around the world, with 87% of them having responsibility for content-led campaigns targeting multiple countries.
Five key takeaways:
- 80% expect to see a growth in content-led marketing over the next two years
- 57% said that working with a media owner who can offer a trusted, credible editorial environment is key
- 31% said that a shift in brand perceptions was the main KPI for content-led marketing
- 43% of advertiser respondents think that the brand / in-house team are best placed to lead on media strategy
- 71% adapt global storytelling for local markets
Global Awards Ambassadors
``This is a fantastic win for us and the fact that we were nominated in this category that celebrates media brand partnerships with clients means a lot to us because we put all of our focus on client relationships.``
“It was really tough competition, there are some really amazing financial services brands up there, but it was really a team effort with EI and the Economist all working together, so congratulations to everybody that’s been involved in this,”
“There was some great competition, it’s all very exciting. . It’s a huge, highly respected, loved sport around the world and to try and transform it and make it fit for fans is a really exciting challenge. It’s great to see the recognition for what we’ve been doing for the last 5 months.”
“I think it’s a great recognition from the industry, from our peers, of the value of what we bought to Siemens.``
“Winning a World Media Award is particularly significant. What was crucial for us was to uncover those really unique stories. Travel and tourism can be quite saturated so we had to dig deep to find stories that are as unique as our audience.``
“I think the value of the World Media Group Awards is that it brings together all of these reputable publications and it allows brands like ours to determine where is the quality.``