World Media Awards
4 April 2019
The Ham Yard Hotel, London
The World Media Awards provide a unique opportunity to celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising. Organised by The World Media Group, with an independent Jury including international advertisers, agency experts and content specialists, the Awards celebrate bold and innovative strategies for engaging with international, influential audiences.
RESEARCH REPORT
The future of global content-led marketing
A new survey from the World Media Group into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants.
Deadline for entries 7th February 2019
Why enter the World Media Awards?
- Demonstrate your capability to deliver great ideas for advertisers with multinational budgets.
- Have your work judged by an independent jury of leading advertising clients, agency representatives and international media owners.
- See your work celebrated in an advertising campaign valued at €500K, published by the World Media Group’s leading international media brands.
- These not-for-profit awards are simply about benchmarking the best work: they are free to enter. All we ask is that you consider donating to our chosen charity, Reporters Without Borders.
AWARDS TIMETABLE
10 October 2018
Open for entries
7 February 2019
Deadline for entries
6 March 2019
Shortlist announced
4 April 2019
The World Media Awards Reception:
Winners announced
Judges
The Jury for the World Media Awards 2019 has been brought together to reflect the breadth of skills required to create and coordinate winning international media campaigns. The Jury is co-chaired by a senior marketeer, agency head and media brand – reflecting the advantages of the effective partnerships which we hope to see in the entries. The day jobs of our judges include creating and editing the content for leading media brands, planning communication strategy for leading global brands, generating the ideas and creating the content for international advertising campaigns, and generating the buzz that shares the brand stories through PR and social media. And of course our Jury includes clients – the people who pay the bills and need to see effective results.
The judging process for the World Media Awards has two phases – an online shortlisting process, followed by a meeting of our jury to select the winner in each category and choose their Content Leadership & Innovation and Grand Prix winner.
Winning criteria
International – The World Media Awards are designed to benchmark the best in international advertising and communication strategies. To qualify for entry, your brand strategy must have targeted audiences in a minimum of three countries – whether regional, pan regional or global, we are looking for campaigns with a truly international reach.
Content driven – Our independent Jury will be looking for campaigns which demonstrate an understanding of the power of great content. Brand campaigns which aim to create debate, provide useful information, share inspiring ideas, engage with specific communities or otherwise get people talking will be the most successful.
Media Engagement – The World Media Awards are also looking for a depth and breadth of engagement – our Jury are hoping to see innovative ways of weaving your story through multiple touchpoints – although a great story told well through one medium will still be eligible. Whilst PR and/or viral marketing may have added impact, your campaign must have been reliant on a strategic media spend.
A minimum of 75% of the campaign activity must have been implemented in 2018.
Please contact Katie at katie@no-4.co.uk if you have any questions relating to your entry
Partners
Awards night
The World Media Awards will be hosted at the Ham Yard Hotel in London.
In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Interiors are designed by Kit Kemp in her award-winning modern British style.
Timings
6:30PM – Welcome Drinks
7:00PM – Awards Presentations, followed by drinks and canapes
9:30pm – Close
