World Media Awards
30 April 2020, The Ham Yard Hotel, London
The World Media Awards provide a unique opportunity to celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising. Organised by The World Media Group, with an independent jury of advertisers, agency experts, and content specialists, the Awards provide you with the opportunity to celebrate and be recognised for the bold and influential strategies you are implementing to engage with international, influential audiences.
Deadline for entries: Thursday 6 February 2020
Winners announced: Thursday 30 April 2020, Ham Yard Hotel, London
The World Media Awards are recognised by the WARC Media 100 [successor to the Gunn Media 100] which tracks the performance of campaigns, brands, and agencies in advertising media competitions around the world. With eight sector-specific World Media Award categories open for entry by advertisers, agencies, and brand content teams from around the world, you have the opportunity to shine the spotlight of success on your work and raise your profile of your campaign, brand or agency in these internationally recognised rankings.
How do you see The Future for Global Content-Led Marketing?
The Future Of Content-Led Marketing Around The World survey explores the trends and investment intentions that will drive the future development of international content-led marketing campaigns. Conducted between 2 September and 7 October 2019, the survey was completed by advertisers, agencies, and media owners around the world, with 87% of them having responsibility for content-led campaigns targeting multiple countries.
Five key takeaways:
- 80% expect to see a growth in content-led marketing over the next two years
- 57% said that working with a media owner who can offer a trusted, credible editorial environment is key
- 31% said that a shift in brand perceptions was the main KPI for content-led marketing
- 43% of advertiser respondents think that the brand / in-house team are best placed to lead on media strategy
- 71% adapt global storytelling for local markets
Three more reasons to enter the World Media Awards
- Demonstrate your capability to deliver great ideas for advertisers with multinational budgets
- Have your work judged by an international, independent jury of advertising clients, agency experts, and content specialists
- See your work celebrated in an advertising campaign celebrating the winners valued at more than €650K, published by the World Media Group’s leading international brands
PLUS! The World Media Awards are not-for-profit, they are simply about benchmarking the best work. Whilst media owners who are not members of the World Media Awards will be asked to pay an entry fee, advertisers and agencies do not need to pay to enter. All we ask is that you consider donating to our chosen charity, Reporters Without Borders.
9 October 2019
Open for entries
6 February 2020
Deadline for entries
12 March 2020
30 April 2020
The World Media Awards Reception:
``This is a fantastic win for us and the fact that we were nominated in this category that celebrates media brand partnerships with clients means a lot to us because we put all of our focus on client relationships.``
“It was really tough competition, there are some really amazing financial services brands up there, but it was really a team effort with EI and the Economist all working together, so congratulations to everybody that’s been involved in this,”
“There was some great competition, it’s all very exciting. . It’s a huge, highly respected, loved sport around the world and to try and transform it and make it fit for fans is a really exciting challenge. It’s great to see the recognition for what we’ve been doing for the last 5 months.”
“I think it’s a great recognition from the industry, from our peers, of the value of what we bought to Siemens.``
“Winning a World Media Award is particularly significant. What was crucial for us was to uncover those really unique stories. Travel and tourism can be quite saturated so we had to dig deep to find stories that are as unique as our audience.``
“I think the value of the World Media Group Awards is that it brings together all of these reputable publications and it allows brands like ours to determine where is the quality.``