World Media Awards
10 September 2020, The Ham Yard Hotel, London

The World Media Awards provide a unique opportunity to celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising.  Organised by The World Media Group, with an independent jury of advertisers, agency experts, and content specialists, the Awards provide you with the opportunity to celebrate and be recognised for the bold and influential strategies you are implementing to engage with international, influential audiences.

Winners announced: Thursday 10 September 2020, Ham Yard Hotel, London

The World Media Awards are recognised by the WARC Media 100 [successor to the Gunn Media 100] which tracks the performance of campaigns, brands, and agencies in advertising media competitions around the world.  With eight sector-specific World Media Award categories open for entry by advertisers, agencies, and brand content teams from around the world, you have the opportunity to shine the spotlight of success on your work and raise your profile of your campaign, brand or agency in these internationally recognised rankings.

Content Leader & Innovation Winner Announced

We are delighted to announce the winner of the Content Leadership & Innovation category is Johan Jervoe, CMO at UBS. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Johan, will receive his special Award at this year’s WMAs Reception.

“We had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with his bold approach to developing the UBS brand identity and strategy, backed up by his commitment to driving industry best practice around viewability measurement and audience targeting.” Joshua Krichefski, CEO, MediaCom and Co-Chair of the World Media Awards

How do you see The Future for Global Content-Led Marketing?

The Future Of Content-Led Marketing Around The World survey explores the trends and investment intentions that will drive the future development of international content-led marketing campaigns.  Conducted between 2 September and 7 October 2019, the survey was completed by advertisers, agencies, and media owners around the world, with 87% of them having responsibility for content-led campaigns targeting multiple countries.

Five key takeaways:

  1. 80% expect to see a growth in content-led marketing over the next two years
  2. 57% said that working with a media owner who can offer a trusted, credible editorial environment is key
  3. 31% said that a shift in brand perceptions was the main KPI for content-led marketing
  4. 43% of advertiser respondents think that the brand / in-house team are best placed to lead on media strategy
  5. 71% adapt global storytelling for local markets

WINNERS ANNOUNCED

167Days 04Hours 52Minutes 37Seconds

AWARDS TIMETABLE

9 October 2019

Open for entries

13 February 2020

Extended Deadline for entries

12 March 2020

Shortlist announced

10 September 2020

The World Media Awards Reception:
Winners announced

Judges

Awards Ambassadors

Global Awards Ambassadors

2019 Winners

2019 Gallery

2019 Winners

Partners

Contacts

Entry, judging or ticket enquiries please contact:

Rose Jordan
awards@world-media-group.com
+44 7794 588 114

World Media Group champion enquiries please contact:

Isabel Tabraham
isabel@bsbmedia.co.uk
+44 7736 384206

Marketing partnership enquiries please contact:

Sheryl Paul
sheryl@no-4.co.uk
+44 7974 663523

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