International – As the name suggests, the World Media Awards are designed to benchmark the best in international advertising and communication strategies. To qualify for entry, your brand strategy must have targeted audiences in a minimum of four countries – whether regional, pan regional or global, we are looking for campaigns with a truly international reach.

Content driven – Our independent Jury will be looking for campaigns which demonstrate an understanding of the power of great content. Brand campaigns which aim to create debate, provide useful information, share inspiring ideas, engage with specific communities or otherwise get people talking will be the most successful.

Media Engagement – The World Media Awards are also looking for a depth and breadth of engagement – for brands which engage across multiple platforms and demonstrate an understanding of the real potential of each. Our Jury are hoping to see innovative ways of weaving your story through multiple touch points – although a great story told well through one medium will still be eligible.  Whilst PR and/or viral marketing may have added impact, your campaign must have been reliant on a strategic media spend.

Effective Partnerships – Whilst creativity and innovation are desirable, the proof of effectiveness is essential. The purpose of the World Media Awards is to showcase the contribution that collaboration with leading media brands can make to the growth of your own or, if you are an agency, your client’s business. Our Jury will be looking for evidence of results which meet the stated objectives of the strategy or campaign.