World Media Awards
10 September 2020, The Ham Yard Hotel, London
The World Media Awards provide a unique opportunity to celebrate the creativity and effectiveness of cross platform, cross border, content-driven advertising. Organised by The World Media Group, with an independent jury of advertisers, agency experts, and content specialists, the Awards provide you with the opportunity to celebrate and be recognised for the bold and influential strategies you are implementing to engage with international, influential audiences.
Winners announced: Thursday 10 September 2020, Ham Yard Hotel, London
The World Media Awards are recognised by the WARC Media 100 [successor to the Gunn Media 100] which tracks the performance of campaigns, brands, and agencies in advertising media competitions around the world. With eight sector-specific World Media Award categories open for entry by advertisers, agencies, and brand content teams from around the world, you have the opportunity to shine the spotlight of success on your work and raise your profile of your campaign, brand or agency in these internationally recognised rankings.
Content Leader & Innovation Winner Announced
We are delighted to announce the winner of the Content Leadership & Innovation category is Johan Jervoe, CMO at UBS. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. Johan, will receive his special Award at this year’s WMAs Reception.
“We had a stellar line-up of contenders for the Content Leadership & Innovation Award this year and choosing a winner was incredibly tough. All nominees have demonstrated brand bravery, creativity and innovation in pushing the boundaries of content marketing to achieve outstanding results. In the end, Johan Jervoe edged out the competition with his bold approach to developing the UBS brand identity and strategy, backed up by his commitment to driving industry best practice around viewability measurement and audience targeting.” Joshua Krichefski, CEO, MediaCom and Co-Chair of the World Media Awards
How do you see The Future for Global Content-Led Marketing?
The Future Of Content-Led Marketing Around The World survey explores the trends and investment intentions that will drive the future development of international content-led marketing campaigns. Conducted between 2 September and 7 October 2019, the survey was completed by advertisers, agencies, and media owners around the world, with 87% of them having responsibility for content-led campaigns targeting multiple countries.
Five key takeaways:
- 80% expect to see a growth in content-led marketing over the next two years
- 57% said that working with a media owner who can offer a trusted, credible editorial environment is key
- 31% said that a shift in brand perceptions was the main KPI for content-led marketing
- 43% of advertiser respondents think that the brand / in-house team are best placed to lead on media strategy
- 71% adapt global storytelling for local markets
9 October 2019
Open for entries
13 February 2020
Extended Deadline for entries
12 March 2020
10 September 2020
The World Media Awards Reception:
Global Awards Ambassadors
``This is a fantastic win for us and the fact that we were nominated in this category that celebrates media brand partnerships with clients means a lot to us because we put all of our focus on client relationships.``
“It was really tough competition, there are some really amazing financial services brands up there, but it was really a team effort with EI and the Economist all working together, so congratulations to everybody that’s been involved in this,”
“There was some great competition, it’s all very exciting. . It’s a huge, highly respected, loved sport around the world and to try and transform it and make it fit for fans is a really exciting challenge. It’s great to see the recognition for what we’ve been doing for the last 5 months.”
“I think it’s a great recognition from the industry, from our peers, of the value of what we bought to Siemens.``
“Winning a World Media Award is particularly significant. What was crucial for us was to uncover those really unique stories. Travel and tourism can be quite saturated so we had to dig deep to find stories that are as unique as our audience.``
“I think the value of the World Media Group Awards is that it brings together all of these reputable publications and it allows brands like ours to determine where is the quality.``