Isabel Tabraham

On Thursday, World Media Group members came together for our annual Think Tank, a lively event that offers members the opportunity to ask top international editors about their predictions for the year ahead. Unable to meet in our usual festive venue, the last gathering of the year predictively happened on Zoom! The event was chaired...
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Leading editors discuss the trends affecting the financial sector at the CIM Financial Services Marketing Leaders’ Summit 2020 The World Media Group was delighted to support the CIM’s Financial Services Marketing Leaders’ Summit this week. Four of the world’s leading financial editors from the US, Asia and Europe attended a panel to discuss the key...
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Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist and president of the World Media Group, Alex Delamain’s role sits at the point of convergence between clients with marketing goals and a suite of...
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Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be beginning. We invited a panel of leading international journalists, chaired by Robin Bew, Managing Director, The Economist Intelligence Unit, to discuss how the change in...
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As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our three-year strategy to promote the values of trusted and renowned journalism and celebrate excellence in international advertising. In the current climate with the effect Covid-19...
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Gordana Buccisano Appointed as Chair of the World Media Group Havas Media EVP Picks Up the Baton from Wavermaker’s Alex Altman  The World Media Group has announced the appointment of Gordana Buccisano, EVP Global Client Transformation, Havas Media Group, as Non-Executive Chair of the World Media Group for 2021. Buccisano takes over the role from...
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New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard. Analysis from Moat by Oracle Data Cloud shows that premium digital inventory running...
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When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant?  Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA...
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Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by economic recovery? That was the topic posed to a panel of four industry experts today in the World Media Group’s third webinar, hosted by Damian...
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A really fascinating webinar took place today by The World Media Group.  Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of significant disruption. The panel concluded that to survive the post COVID-19 world brands need to be authentic, meaningful and add value.  The customer has to...
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