Explores whether advertisers may be better served reaching consumers on the basis of digital media context. Just as brand safety controversies and regulatory shifts have prompted an exploration of contextual advertising, the trajectory of those two trends is likely to influence the extent to which context becomes a vital consideration in brands’ future media plans. … Continue reading Trend Snapshot: Contextual Advertising, WARC July 2018Read more »
The World Media Group is a strategic alliance of the world’s leading media brands who are committed to promoting award winning journalism and the role of international media.
Recent News, Interviews & Articles
Our highly successful breakfast briefing – The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the Media Agency of the Future; and Post GDPR – how trustworthy is your data? To watch the videos of the panel discussions, please click on read more below.Read more »
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium … Continue reading New Analysis Shows That Quality Journalism is Winning the War on AttentionRead more »
Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach crises have made for unpleasant viewing inside the ad industry bubble. Rather than simply a reflecting an ecosystem in need of repair, some – including … Continue reading Opportunity knocks for publishers seeking to change ad industry narrativeRead more »