Isabel Tabraham

Our highly successful breakfast briefing - The Value of Trust was held on 7th June 2018 and featured 2 panel discussions focusing on rebuilding two aspects of Trust: Building the Media Agency of the Future; and Post GDPR - how trustworthy is your data? To watch the videos of the panel discussions, please click on read more below.
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Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium...
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Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach crises have made for unpleasant viewing inside the ad industry bubble. Rather than simply a reflecting an ecosystem in need of repair, some – including...
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