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As the World Media Group also hosts the third World Media Awards in its anniversary year it calls for more entries from around the world Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as...
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We’re pleased to announce that The World Media Awards are now open for entries. Our awards were established three years ago to demonstrate the effectiveness of cross platform, cross border, content-driven advertising. Our independent Jury includes international advertisers, agency experts and editorial specialists, the Awards celebrate bold and creative strategies for engaging with international, influential...
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Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry - one of our best-ever attended sessions, we present the key take outs.
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View our Powerpoint presentation
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The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers.  It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.
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The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME,  Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.
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Four of our World Media Awards judges participated in a World Media Group hosted Masterclass in Storytelling in London in October – and we’re delighted to bring you the highlights of the discussion during which they identified the essential building blocks for telling great brand stories, referred to real examples of effective corporate brand storytelling and provided some really useful “do’s and don’ts” for branded content. Irene Mia, Global Editorial Director for The Economist chaired the discussion, which included Matt McAllester, Editor of Newsweek; Raquel Bubar, Director of T Brand Studio International at The New York Times and Arif Durrani, Commercial Editor EMEA for Bloomberg Media, alongside Libby Wright, Worldwide Content Lead for MediaCom Beyond Advertising and Maria Dsouza, Content Director for MEC Wavemaker.

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In the first of a series of interviews with World Media Awards 2017 judges, Nicky Owen, advertising specialist at Credit Suisse, offers advice about making a content marketing campaigns truly international.
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