The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance. In addition, in an era of fake news, it wanted to explore whether ads seen on trusted media websites were viewed more attentively by consumers. It therefore commissioned analysis to assess the overall performance of the inventory of WMG brands during Q3 2016.
The World Media Group were delighted to welcome Griff Witte, London Bureau Chief, The Washington Post, Sewell Chan, International News Editor, London, The New York Times, Dan Stewart, Europe Editor, TIME, Susan Goldberg, Editor in Chief, National Geographic & Adam Blenford, Managing Editor Digital News EMEA, Bloomberg Media as panelists chaired by Nico Sennegon, Chief Revenue Officer, The Economist Group to discuss the impact that recent political decisions have had on how businesses operate and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.
In the first of a series of interviews with World Media Awards 2017 judges, Nicky Owen, advertising specialist at Credit Suisse, offers advice about making a content marketing campaigns truly international.